It’s time to stop talking, and start doing.
As a high-income country with increasingly tightening pricing constraints, Australia is a unique market for pharma. Access has become critical for every function, and commercial leaders need new tactics and knowledge to adjust to the changing timelines.
The opportunity is there, and international pharma HQs can’t afford to ignore the region, but they desperately need a new, leaner commercial model to succeed.
Embrace a smarter use of digital methods, create better internal working models that hit launch timelines, have a more customer-responsive field force and produce a better roadmap for market access at this years eyeforpharma Sydney 2018.
Join 250+ pharma executives as we discuss:
- Leaner, faster, stronger: Harness more agile working models to reduce risk and find real solutions quickly to your commercial strategy
- Better together: how we can advocate for our industry, develop a positive culture, achieve better prospects for all and succeed in a unique market
- Pharmacy & Patients as allies – embrace new stakeholders and design a partnership approach
- Achieve access: see what market access excellence really looks like, how to get there and how by collaborating sales and marketing teams can support this
At this year's event you'll discover how to overhaul your commercial strategy, from the leaders pioneering change. With the pressure to deliver more for less, pharma needs to take bold moves, invest in innovation, or risk losing the ability to engage with customers and lose market share.
Join us for 2 days of expert presentations, heated panel discussions, interactive roundtables and exhibitions and exclusive networking.