Catalyse market access innovation with real-world, patient value

Register & Save €400 - Discount Ends Friday!

1300+ Attendees

100+ Speakers

90+ Exhibitors

40+ Patients

6 Stages

3 Days remaining of €400 discount

The only place to meet Europe's top Market Access leaders and decision-makers  


Market Access in Europe is nothing new - HTAs, payers, pharma are no strangers, while innovations are few and far between. With the dawn of gene therapies, rising treatment effectiveness and big data means it is time for this to change.

New forms of evidence, illuminating the full patient journey and presenting accurate outcomes, plus increasingly shared value-driven  goals the opportunity is here. But first we must ensure clarity around what is valued and how to collaborate to achieve these goals.

eyeforpharma Market Access Europe at Barcelona 2019 (March 12-14) will bring together 1300+ executives from leadership across Market Access and key internal functions; in tandem with regulators, payers and HTAs to make Access innovation a priority, ensure affordability and enhance patient access across the continent.

Click below to explore each key

pillar of Barcelona 2019

The Key Market Access Themes

Build the market access ecosystem:Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value: Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:Ensure real-world evidence meets payer standards to guarantee decision-making impact

A Sneak-peek of 2019 Market Access Speakers

Daniel Jackson

Daniel JacksonGlobal Head, Market Access Solutions and Strategy

Gillian Leng

Gillian LengDeputy Chief Executive Officer

Martin Price

Martin PriceVice President, Health Economics, Market Access & Reimbursement

Ulf Staginnus

Ulf StaginnusSenior Vice President, Head Global Market Access & Pricing

Giuseppe Rosano

Giuseppe RosanoMember CVWP, European Medicines Agency, Consultant Cardiologist, Agenzia Italiana del Farmaco

Wim Goettsch

Wim GoettschSpecial Advisor HTA, ZINL; Affiliate Associate Professor International Collaboration in HTA, Universiteit Utrecht

New for 2019

The ‘Open your Eyes’ Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapés, a coastal view and the very best networking in pharma.

Contact us for more info
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the full action packed agenda here

Quality, not quantity

It might feel like eyeforpharma Barcelona is all about scale. But quality is the key to attendance. Our net promoter score (NPS) has been consistently positive, with +35 recorded in the 2018 meeting. See what people told us in their feedback:

Giselle Quartin

Giselle Quartin
Head, International

+44 (0) 207 375 7176

James Mackintosh

James Mackintosh
Product Director

+44 (0) 207 375 7163