Catalyse market access innovation with real-world, patient value

1600+ attendees in 2019

200+ Speakers

2019 Exhibition Sold Out

40+ Patients

98% Top 50 pharma confirmed in 2019

The only event to meet Europe's top market access leaders and innovators

Market Access in Europe is nothing new - HTAs, payers, pharma are no strangers, while innovations are few and far between. With the dawn of gene therapies, rising treatment effectiveness and big data means it is time for this to change.

eyeforpharma Market Access Europe at Barcelona 2019 (March 12-14) will bring together 1300+ executives from leadership across Market Access and key internal functions; in tandem with regulators, payers and HTAs to make Access innovation a priority, ensure affordability and enhance patient access across the continent.

A tour of the European HTA and market access environment, delivered by those involved in its evolution Rajesh Gupta
Executive Director, Celgene
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Market Access Speakers Include:

Daniel JacksonGlobal Head, Market Access Solutions and Strategy

Daniel Jackson

Martin PriceVP, Health Economics, Market Access & Reimbursement

Martin Price

Ulf StaginnusSVP, Head Global Market Access & Pricing

Ulf Staginnus

Giuseppe RosanoMember CVWP, European Medicines Agency

Giuseppe Rosano

Wim GoettschSpecial Advisor HTA, ZINL

Wim Goettsch

The Market Access Themes 

Build the market access ecosystem:Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value: Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:Ensure real-world evidence meets payer standards to guarantee decision-making impact

New for 2019
The Innovation Stage

A showcase of bleeding-edge, industry-transforming science and new ideas which will open your eyes to the coming disruptions.

Click here to explore more

Patient-focussed conferences are usually designed by pharma. Until now! This time, patients have created the agenda and line-up.

Find out more here
24/7 Interactive Roundtables

Moderated by industry experts, you can now join your fellow attendees in interactive roundtable sessions running throughout the entire event.

See the detailed roundtable topics here
The Networking Party

Join 400 of us at the W Hotel Barcelona for a cocktail, canapés, a coastal view and the very best networking in pharma.

Contact us for more info
Everything you need to know about eyeforpharma Barcelona in 55 seconds

Giselle Quartin

Giselle Quartin
Head, International

+44 (0) 207 375 7176

James Mackintosh

James Mackintosh
Product Director

+44 (0) 207 375 7163

Michael Mayhew

Michael Mayhew
Global Product Director

+44 (0) 207 375 4335