Be the source of authenticity:
Empower every team and stakeholder

The world’s largest commercial pharma conference

The only event that unites Medical Affairs leadership with 2000+ decision-makers from across the entire value chain.

Medical Affairs has risen from zero to hero, fast becoming the most vital part of the pharma organisation. The pressure is now on, as medical teams must fuel stakeholder engagement, build real partnerships, perfect value demonstration and orchestrate cross-company evidence generation – all whilst ensuring that patient value is the guiding light. 

It’s time for Medical to understand its true role and ensure its position at the center of future success of the company. 

The 18th annual eyeforpharma Barcelona is the place to make this happen. It’s the only event that’s brings together hundreds of Medical Affairs executives to share the stage, network and foster new collaborations with thousands of pharma executives, healthcare stakeholders and innovators.

Medical Affairs leaders include:

Carefully selected to cover every aspect of your medical affairs strategy.

Emma Booth - Headshot
Amgen - Logo

Emma Booth Director, Head of Medical Strategy and Operations Amgen

Charlotte Kremer - Headshot
Astellas - Logo

Charlotte Kremer EVP, Head of Medical Affairs Astellas


Pol Vandenbroucke - Headshot
Pfizer  - Logo

Pol Vandenbroucke SVP, Chief Medical Officer, Hospital Business Unit Pfizer

Klaus Dugi - Headshot
Ferring - Logo

Klaus Dugi EVP, Chief Medical Officer Ferring


Michael Zaiac - Headshot
Novartis - Logo

Michael Zaiac Head of Medical Affairs, Oncology, Europe Novartis

Niko Andre - Headshot
Roche - Logo

Niko Andre Head of Global Medical Affairs Roche

Key Medical Affairs themes:

Lead by example Credibility is king. So, ensure Medical governance and scientific principles remain obligatory whilst leadership and collaboration flourish

Evidence rules If credibility is king, evidence is its kingdom. Create a new evidence generation paradigm to inform cross-company decision-making based on real-world outcomes

Authenticity 2.0: use digital tech to amplify medical efforts Enhance patient care, plus every other medical activity using virtual and digital channels, AI, integrated systems and other maturing technologies

eyeforpharma Barcelona is regarded in Janssen as a critical, must-attend. EVERY YEAR

Kris Sterkens, Company Group Chairman, EMEA Janssen Logo Nigel Hughes Headshot

Why you need to attend

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Patient-led on principle

At eyeforpharma, we practice what we preach. The eyeforpharma Barcelona agenda was developed with patients, will be delivered with patients, and will be held accountable by patients at the event itself.

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel, tracked stages each focused on a critical topic - including medical affairs, patient engagement, RWE and market access streams

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Learn more about this track

Market Access Find out how to create harmony across market access to achieve new levels of sophistication

Learn more about this track


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Learn more about this track

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

Learn more about this track


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Learn more about this track

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

Learn more about this track


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Learn more about this track

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

Medable's Logo
Oxford University's Logo
Abbott's Logo
Galapagos pharma's Logo

teva's Logo
merck's Logo

biogen's Logo
LEO Pharma's Logo

csl's Logo
ada_health's Logo
Flatiron Health's Logo
celgene's Logo



ViiV Healthcare's Logo
lilly's Logo
Proteus Digital Health's Logo
grifols's Logo

norgine's Logo
Nutricia's Logo

Reckitt Benckiser's Logo
Daiichi Sankyo's Logo

nestle_health_science's Logo
boehringer_ingelheim's Logo
UICC's Logo
NHS's Logo



astellas's Logo
Boston Scientific's Logo
novo_nordisk's Logo
pfizer's Logo

bayer's Logo
bms's Logo

bill_melinda_gates_foundation__red's Logo
mylan's Logo

roche's Logo
Caribou Biosciences's Logo
IAPO's Logo
Merck KGaA's Logo



Vifor Pharma's Logo
FDA's Logo
novartis's Logo
otsuka_us's Logo

iavi's Logo
janssen's Logo

allergan's Logo
Benevolent AI's Logo

gsk_logo's Logo
shire's Logo
abbvie's Logo
transcelerate's Logo



Amazon's Logo
EMA's Logo
Eisai's Logo
healthcare_businesswomans_association's Logo

astra_zeneca's Logo
Helsinn healthcare's Logo

Medopad's Logo
Grunenthal's Logo

servier's Logo
NICE's Logo
Babylon Health's Logo
Lundbeck's Logo



UCB's Logo
amgen's Logo
alnylam_pharmaceuticals's Logo
johnson_johnson's Logo

takeda's Logo
Google's Logo

Almirall's Logo
Gedeon Richter's Logo

EFPIA's Logo
23andme's Logo
sanofi's Logo
Napp Pharma's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships