No two PSPs should be alike. Each programme has its own objectives, different value to offer, and different patients. So we must take a smart approach to design.

But how often do we really consider that design from the patient’s perspective at the outset, in order to ensure their adherence to the programme – and the medicine – starts from the start? How well do you understand the behavioural principles that boost performance? How do you ensure every investment is working its socks off?

By taking a psychology-first approach, this free webinar will help ensure you get it right every time. And by bringing health psychologists and programme designers into the same conversation, we will lift the lid on exactly what tools and techniques should be applied to ensure that your programme is always running optimally.

Specifically, you will:

• See how smart application of psychological and behavioural change principles can make a real difference in performance
• Examine better service designs that provide multichannel, continuous, personalised support
• Explore ways to combine channels and data to meet both patient and brand objectives