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In the valley of the blind, the one-eyed man is king.

Colour EyeWorking in a complex environment - such as today's pharma industry - is difficult without understanding what's really happening to your business. You need solid figures and reliable knowledge at your fingertips.

But last year, the amount of computer data created was greater than the sum total of every year before it. Within your company, you are likely to have experienced a similarly dramatic increase - and it won't be slowing down.

eyeforpharma has designed what we expect to be an inspirational and revealing half-day meeting, to uncover and clarify the issues you face in using information to make better decisions, as well as understand how others are addressing the challenges faced from the massive proliferation and diversity of data that we are all seeing. The forum will include your peers from Pharma, as well as experts from the information industry, and is designed to give you the opportunity to learn from their experiences, as well as gain insight to how these challenges are being addressed in other sectors.

The event is FREE OF CHARGE for pharmaceutical managers and directors - people who need to act upon good data.

Good company

You will be in good company with the afternoon: only pharma decision makers such as yourself will be present. Throughout the day emphasis will be on collectively sharing ideas, challenges and solutions with your peers; with the IBM experts on hand to offer alternative, cross-industry best practice to maximizing your data's potential.

Networking opportunities will continue throughout the afternoon as executives are also invited to join an optional dinner (also free of charge) after the session where you will be able to relax and discuss matters with analytics experts and others in senior positions.

When:

8th February 2012


Time:

2pm - 6pm *optional dinner from 6.30pm


Where:

Southbank (near Waterloo), Central London (full details will be shared with those signed up)



RSVP: To apply to join the session, please contact Victoria Stinson directly:

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