1. Learn how to leverage new and emerging techniques to increase data quality

• Examine the role of Competitive Intelligence and how to maximise the best results
• Improve your targeting, segmenting and analysis in data accuracy- Multi-mode research, sampling, forecasting
• Qualitative vs. Quantitative debate- most applicable to pharma

2. Most efficient way of choosing the best vendors and tools on the market

• Analysis of what your company needs
• In-line with strategy not price
• How to avoid the pitfalls and mistakes of unsuitable vendors

3. The future of market research and the role of regulators

• Impact of adverse events reporting and pharmacovigilance
• Changes within the regulatory authorities
• Proactive against global generics
• Role of new media on the market forces