1. Learn how to leverage new and emerging techniques to increase data quality

• Discover proven methods to improve your segmentation, targeting & analysis of your data in order to gain a competitive advantage
• Understand the opportunities and barriers to choosing qualitative and quantitative research and which is the most effective channel to optimise results.
• Examine the role Competitive Intelligence will play in determining market research strategies.

Colleen Foley, Director of Marketing Analytics and Business Insight, Abbott

2. How to present your market research- Make your data have an impact.

• Learn how to target the content to your audience and best practice in presentation
• Discover how to create a compelling storyboard to engage your listeners and make them fully understand your data
• Proven methods in choosing the correct graphics to illustrate your point effectively.

Meredith Abreu Ressi, VP Research, Manhattan Research

3. The future of market research and the role of stakeholders

• Recognise the impact of stakeholders in market research as critical factors for the future of market research
• Achieve maximum impact by aligning stakeholder efforts effectively with your research data
• Discover best practice in managing adverse event reporting and pharmacovigilance

Speaker Panel Session and Open Floor.