1. Sales Forums: the Ultimate Collaborative Network?

• The internet was originally envisaged to provide collaborative capabilities to scientists separated by geographies and time zones. Those benefits are equally palpable for national sales forces.
• As is often the case new opportunities bring with them new risks. How do you balance open communication with corporate responsibility?
• Case study: super-successful message board for reps

Paul Moravec, Sales Effectiveness Manager, Quest Diagnostics

3. Uncover the cutting edge tools which are helping your competitors' sales managers gauge reps' motivations, incentives and feedback.  And what about the legal issues?

• Would some reps reporting work better on a wiki than the CRM system?
• What is ‘ Enterprise 2.0' doing for other industries and why could it benefit the sales force?
• Discover what use is being made of internal wikis, social networks and portals for sharing best practice amongst reps
• Understand ways that mobile internet could reduce the burden of emails you receive by offering a single location for rep's monthly reports and feedback
• Learn about new techniques being considered by sales force managers for guaging reps feedback on key decisions
• Examine the legal issues

Joe Miles, is a mathematician from Oxford University who's been hired by eyeforpharma as Sales Force Effectiveness project director.  He will collate material and experiences of a number of sales managers and technology experts about the current application of these cutting edge tools in pharma.