Practical, Focused and Groundbreaking

With changes in the NHS and new government health policies being made practically every week, it is hard for pharmaceutical executives to understand how they should be reacting to them and who exactly their expanding customer base is.

Practice Based Commissioning, Integrated Care Pathways, Extended Prescribing and Clinical Networks are just some of the things that pharma companies firstly have to understand and secondly have to know how to respond to them. However should the approach be more long-term rather than purely reactive? One thing is certain, any pharma company that does not get it right now, is in danger of losing customers and market share.

The healthcare system in the UK is undergoing tremendous change which is creating both challenges and opportunities for the UK pharma industry. This conference provides the opportunity for delegates to gain new insights into how the environment is changing and how to respond.
Alasdair Mackintosh, Head of European Life Sciences Practice, Archstone Consulting

What we will be discussing in London:

• UNDERSTAND PRACTICE BASED COMMISSIONING: Increase your sales and marketing success through superior knowledge of how PCTs are really operating on the ground
• FORM STRATEGIC RELATIONSHIPS WITH THE NHS: Evaluate and implement only the most powerful partnership models that deliver long-term strategic value
• OVERCOME BARRIERS OF TRUST: Learn how to develop transparent communication channels with your key partners
• DEFINE THE NEW CUSTOMER LANDSCAPE: Understand who the key influencers and stakeholders are - and how to communicate with them
• EVALUATE THE PROS AND CONS OF ACCOUNT MANAGEMENT: Find out how to judge the effectiveness of account management and product portfolio strategies and learn how they can best drive your business
• DESIGN CRITERIA FOR A MARKET-LEADING SELLING MODEL: See how to create and implement the right selling model for your portfolio and how to define skills, capabilities, ROI, plans and KPIs that will impact your bottom line

Venue

The event is being hosted in the prestigious Regent's Park Marriott Hotel in London . The hotel has recently completed a £14m refurbishment and facilities include a full leisure club with a 15m pool and sauna. All 303 air-conditioned bedrooms boast modern amenities as well as fixed fee broadband internet access and balconies. The Mediterrano Restaurant offers modern cuisine, alternatively, relax in Chats Cafe Bar. The self-contained conference & banqueting suite can accommodate up to 300 guests and is supported by 7 smaller meeting rooms.

The hotel is easily accessible from the M1, M25 and A40 and offers secure, on-site car parking outside the congestion charge zone. Euston and mainline train stations are a short taxi ride and taxis are readily available directly outside the hotel. The nearest tube station, Swiss Cottage on the Jubilee line is only 3 minutes walk enabling guests to travel directly to Bond Street in 10-15 minutes. Nearby attractions include Regents Park , Lords Cricket Ground and the fashionable bars, cafes and restaurants of St Johns Wood and Primrose Hill.

Click here for further information.

This programme focuses on a number of key business areas for pharma and will provide an opportunity to update knowledge and awareness, as well as stimulating new thinking on a range of topics. It looks like an excellent event.
Martin Anderson, Director of NHS Policy & Partnerships, ABPI

Speakers at a glance:

Richard McMahon, Clinical Director, Virgin Healthcare
Sue Webb, Head of General Medicine, Novartis
John Proctor, Insutry Head, Pfizer Healthcare
Melissa Thomas, UK Sales Manager, Nycomed
Mike Farrar, CEO, NHS Northwest
Dudley Ferguson, Managing Director, Astellas
Martin Symons, General Manager, Recordati
Mark Woodcock, Sales Excellence Manager, Bayer-Schering
Noel Staunton, NHS Expert & Director, 3i
Martin Anderson, Director of NHS Policy Partnerships, ABPI
Peter Rowe, Chief Executive, Ashton, Wigan & Leigh PCT
Professor Richard Hobbs, Professor of Primary Care and General Practice and Head of Department, Birmingham University
Heidi Wright, Head of Quality Improvement, Practice and Quality Improvement Dir, The Royal Pharmaceutical Society of Great Britain