Practical, Focused and Groundbreaking

With changes in the NHS and new government health policies being made practically every week, it is hard for pharmaceutical executives to understand how they should be reacting to them and who exactly their expanding customer base is.

Practice Based Commissioning, Integrated Care Pathways, Extended Prescribing and Clinical Networks are just some of the things that pharma companies firstly have to understand and secondly have to know how to respond to them. However should the approach be more long-term rather than purely reactive? One thing is certain, any pharma company that does not get it right now, is in danger of losing customers and market share.

The healthcare system in the UK is undergoing tremendous change which is creating both challenges and opportunities for the UK pharma industry. This conference provides the opportunity for delegates to gain new insights into how the environment is changing and how to respond.
Alasdair Mackintosh, Head of European Life Sciences Practice, Archstone Consulting

What we will be discussing in London:

• UNDERSTAND PRACTICE BASED COMMISSIONING: Increase your sales and marketing success through superior knowledge of how PCTs are really operating on the ground
• FORM STRATEGIC RELATIONSHIPS WITH THE NHS: Evaluate and implement only the most powerful partnership models that deliver long-term strategic value
• OVERCOME BARRIERS OF TRUST: Learn how to develop transparent communication channels with your key partners
• DEFINE THE NEW CUSTOMER LANDSCAPE: Understand who the key influencers and stakeholders are - and how to communicate with them
• EVALUATE THE PROS AND CONS OF ACCOUNT MANAGEMENT: Find out how to judge the effectiveness of account management and product portfolio strategies and learn how they can best drive your business
• DESIGN CRITERIA FOR A MARKET-LEADING SELLING MODEL: See how to create and implement the right selling model for your portfolio and how to define skills, capabilities, ROI, plans and KPIs that will impact your bottom line

This programme focuses on a number of key business areas for pharma and will provide an opportunity to update knowledge and awareness, as well as stimulating new thinking on a range of topics. It looks like an excellent event.
Martin Anderson, Director of NHS Policy & Partnerships, ABPI