Exclusive Content

PODCAST: John Pugh

John Pugh, Director Corporate Communications, Boehringer Ingelheim shares his thoughts and predictions for the future of social media in pharma.

He examines:

  • What social media actually is and the potential it offers you when used in the right way
  • How you can ensure that the regulation surrounding social media can actually be a positive
  • The top 3 ways you can incorporate social media into your brand communication strategy

PODCAST & ARTICLE: Mehmet Ali Kekeç

Mehmet Ali Kekeç, Congress & Meeting Specialist, AstraZeneca speaks to us about Code of Change: Compliance

He gives insight into:

  • How new regulations on congress & meeting will affect Turkish pharma industry
  • The type of strategy AstraZenca are developing to manage these changes
  • What actions regarding new business policy as well as the congresses and meetings based on the new regulations at AstraZenca

PODCAST: Serkan Erkovan

Last week we caught up with Serkan Erkovan, Lead IS, Boehringer Ingelheim to discuss the changing landscape of Turkey's pharma.

Serkan discuss':

  • Why speed and visibility will attract physicans and get engagement in communications
  • Training; how to keep your field force updated with new technology
  • What medical people really want to know from marketeers
  • 5 learnings from Boehringer's communications strategy.

You can download the podcast by filling in the adjacent form

PODCAST: Richard Ilsley

Richard Ilsley, Managing Partner, Sales & Marketing Consulting Group discus's how to avoid common management mistakes and achieve your ultimate sales force.

He shares:

  • The most common pitfalls that pharmaceutical managers fall into when it comes to managing sales forces
  • What Turkish managers can do to leapfrog ahead of their peers in Europe and America
  • The biggest obstacles to implementing real change in a sales team with entrenched personal viewpoints
  • How to raise the standard of your sales team so that more people match the top performers

You can download the podcast by filling in the adjacent form

SLIDES1: Daniel Ghinn

Daniel Ghinn, Co-Founder and Director of Digital Engagement, Creation Healthcare recently spoke at the hugely successful Pharma Mobile Strategy summit, the slides from which we are sharing with you.

He maps out key trends in mobile engagement for pharma in 5 digestible graphs:

  • Mobile channels planned
  • Mobile features potential
  • Mobile features planned
  • Mobile benefits for pharma
  • Key challenges

You can download the presentation slides by filling in the adjacent form

SLIDES2: Levent Arslan

Earlier in the year we had the honour of Levent Arslan, Sales Director, J&J, speak at our Emerging Markets Summit and have secured him once again for Sales and Marketing Turkey.

Across 50+ slides see:

  • Key stats including; Turkey's ranking and predicted forecasts
  • Business models to meet Turkey's needs
  • Engagement; see case studies of successful multi-channel platforms
  • The key changes to be aware of & solutions to the challenges they present

You can download the presentation slides by filling in the adjacent form

Use these materials to kick-start you conference dialogue and get thinking about the important issues to your business.

I hope they are of use.

Furthermore, I will not rent, sell, or share your personal information with 3rd parties or non-affiliated companies. It's company policy.

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