Leandro Herrero, a psychiatrist by background, spent many years in hands-on leadership positions in global companies before founding The Chalfont Project Ltd, a leading consulting group of organizational architects. He also pioneered Viral Change™, an unconventional and very successful change management methodology. Leandro Herrero has also published several books on management of change, leadership and talent management; one if which you will receive with your pass prior to the conference.

Andreas Claus Kistner started his professional career as a marketing manager within IBM. For more than 14 years he was working as a marketing professional including strategic marketing and as well as marketing organization. After the publication of two books about e-business as a business strategy, he became executive consultant at the IBM e-business academy. He gave lectures at different universities across Europe. In 2007 he changed from IT to Pharma and is currently working as Global Head of Solution Architecture in the commercial Operations at F. Hoffmann - La Roche in Basel. Within this position, he developed the architecture of Mobile Sales Enablement, did evaluate different pilot programs and translated business needs to IT Solutions.

Until recently, Mr. Karim Smaira was the VP Intercontinental for Merckserono responsible for the geographies of Middle East, Africa, Russia, CIS. He was managing a P&L of Euros 320mio and an organisation of 1,200 staff. He holds several positions in the regional pharma associations dealing with several critical industry issues. He is an active member in the business community in the UAE and holds the position of VP Arab Business Club, a business network organisation attracting investments to the region and is a permanent member of the Diplomatic Circle of Geneva.

During his time and Merckserono which he joined in 1999, he has occupied several general management positions. He engineered a cultural transformation and a change management program in the Middle East region that had a significant impact on the business performance.

Coming from a multi-cultural background, Mr Smaira is from Lebanese origin. He has lived in Lebanon, Greece, Spain, Canada, Switzerland and the UAE. He speaks fluently 5 languages. He has received his education at McGill University, the University of Geneva and the Warwick Business School. He holds degrees in International Relations and Business.

Viggo Birch is CEO of Novo Nordisk UK and Vice President Europe with responsibility for the operations in UK and Ireland (since late 2001). The Business Area includes one of the global clinical development centres. Is a member of the European Management Team (HQ in Zurich, CH).

Viggo Birch has been 23 years with Novo Nordisk of which 11 years in Spain as Managing Director & Vice President for Spain & Portugal. Viggo joined the company as Vice President in October 1987 with the responsibilities for major parts of Europe and Latin America and headed up the merger in all these markets until end 1990 when he moved to Spain as VP for Spain and Portugal.

Prior to Novo Nordisk, Viggo worked 11 years with Mobil Oil where he joined on a Graduate Training Programme and since held various sales, marketing and managerial positions. He joined the Management Board in Denmark in 1980 as one of the youngest executives in Europe. Latest position was Director, Strategic Planning Benelux and the Nordic Countries based in Rotterdam from 1984 to 1987 heading up various mergers and acquisitions as well as divestments.

When graduated from Copenhagen Business School, Viggo worked as a Management Consultant for F.L. Smith in their recent acquisition, Pedershaab Maskinfabrik in order to assess their Entrepreneur Division.

During the studies and also after graduation, Viggo served as personal advisor and consultant to Mr. Kristian Hougaard. Mr. Hougaard was exploring various business ventures and eventually created World Jet Trading - a global broker of business jet planes.

Viggo is a Goodwill Ambassador to the City of Copenhagen, Trustee and co-founder of the Spanish Diabetes Foundation and Board member of the joint venture between the Oxford University, NHS and Novo Nordisk (OCDEM), trustee of C3 - Collaborating for Health, board member of the Danish UK Chamber of Commerce. Represents Novo Nordisk in the global, investor-led think tank, Pharma Futures. Early 2011 Viggo joined the Clinical Research organisation, MeDiNova Ltd.as NED.

More information coming soon...

For the last 20 years Richard has advised major corporations at senior level on a range of strategic, go to market, change management, customer development and commercial development issues throughout the world. He has a particular interest in developing strategic customer relationships. Richard is the Managing Partner at The Sales & Marketing Consulting Group, a global sales strategy firm and has written many published texts including the book Best Practice – A Manager’s Guide (Management Books 2000), an Open University recommended text. Richard is an expert commentator for the national press, trade media, has spoken at conferences around the world, appeared on TV and radio is a business mentor for the Prince’s Trust, a Fellow of the Strategic Planning Society and a Fellow of the Linnean Society.

Güldem Berkman has been leading Novartis Turkey as Country President since 2008 and is a member of the European Executive Committee.

She is one of the 5 female Country Heads of Novartis among 140 countries worldwide and the first female CEO of the top 3 Pharmaceutical companies in Turkey.

Upon joining Novartis Turkey in 2001, she worked as Business Unit Director, Marketing and Sales Director and Country President of Hungary. After her graduation from Bogazici University, she has 10 years of experience in Procter & Gamble and Danone in Marketing.

Mrs. Berkman is currently Vice-chairman of Research-Based Pharmaceutical Association (AIFD) and member of Turkish Industrialists' and Businessmen's Association (TUSIAD) and Member of the Executive Board for the International Investors Association (YASED).

Guldem Berkman has been listed as one of the top 25 most influential Businesswomen in Turkey.

Mrs. Berkman is married and has a son.

After having been graduated from German Highschool, she had studied Business and Finance at Bogaziçi University. She had started with the pharmaceutical sector after a short period of work in finance sector. She worked in difefrent marketing fuctions of Ciba Geigy for seven years. She had successfully managed the launches & marketing activities of many 'mega brands' during her years in Astrazeneca where she worked as marketing and Sales director consequtively for eleven years. She had made an executive MBA at INSEAD during her years in AstraZeneca. Then she was transferred to a different sector & appointed as General Manager for Johnson&Johnson Medical. After about three years in Johnson&Johnson, she was appointed as General Manager of Takeda for the startup of Takeda in 2010. She has recently been appointed as Allergan's General Manager after her successful period in Takeda.

Medical Doctor, Biochemist + MBA

Sanofi: (1992 - 93) Medical Manager
Abdi İbrahim: (1993 - 2000) Sales rep, Product Manager, Business Unit Manager
Novo Nordisk: (2000 - 2003) Sales Director
Lundbeck: (2003 - 2007) Sales Director
Zentiva: (2007 - 2008) Sales & Marketing Manager
Sandoz: (2008 - 2009) Sales & Marketing Director
Actavis: (2009 - 2010) Sales & Marketing Director
Lundbeck: (2011 - ...) Marketing & Sales Director + Member of Executive Board

Pelin Incesu has obtained her medical degree from Ege University Medical School. After getting her specialty degree as a psychiatrist, she started working in the pharmaceutical industry at Roche Pharmaceuticals in Medical Affairs function. Dr. Incesu, joined AstraZeneca Turkey in 2000. After working at various managerial positions in the Marketing department, she has leaded the formation of Market Access Department at AstraZeneca where she currently works as Market Access Director since 2007. Dr. Incesu is a passionate leader with focus on innovation and people development.

I can simply segment my work experience into 3 different phases.

First phase is practicing medicine. I have practiced as a GP and ER responsible for more than 5 years.

Second Phase is as a Basic Medical Scientist, I had my PhD in Physiology and I have worked on several research projects on pharmacology. I did additional work in US in Neuropharmacology. I have published 13 International 25 national papers respectively, I have translations and reviews on physiology & pharmacology in different books. I became an Associated Professor and thought Physiology and specific topics on pharmacology at the Medical School License and PhD programs.

Third Phase is Pharma experience. I have started as Scientific Project Manager (Medical Adviser) and worked also in marketing department. After I had the chance to work as a Medical Director and Cheef Scientific Officer in National and International level for more than seven years. I had the chance of working on strategical programs for Region Europe Medical Group and have taken a new challenge by diverting my expertise, experience and focus to Market Access Function starting from 2010. Having experience in running a Medical Department in a multinational company, drug development, marketing and medical affairs, pharmacovigilance, business development and people management. I am adding new experience in Market Access processes and challenges in my new position to my career.

Hülya Yalin was born in Halmstad, Sweden 1972. After taking a university degree as a biochemistry engineer from Vaxjö University, she moved to Istanbul and joined Eczacibasi Ilaç Pazarlama as a junior product manager in 1995. After taking charge of different positions in marketing and sales in AstraZeneca and Abdi Ibrahim Pharmaceuticals she is continuing her career as a Marketing and Sales Director in Abdi Ibrahim Pharmaceuticals since January 2011.

Haluk Karabatak is Head of CauCAR (Caucasus and Central Asia) Region in Pfizer. He started his career as a Sales Rep in FMCG sector and moved to pharmaceutical industry in 1998. He joined GSK as a Product Manager for Respiratory Portfolio and launched Seretide in Europe and Turkey. He had great experience in all commercial positions in GSK including Product Management, Sales Management, Marketing Management, Business Unit Management and Business Development Management. In 2008 he moved to Wyeth as Business Unit Director and worked almost 1 year until Pfizer aquired Wyeth. Since December 2009, he works for Pfizer

Kamil Levent ARSLAN M.D. // Sales Director, Janssen, had worked as a medical doctor for a while after graduating from Ankara University School of Medicine.He held respectively Product Manager, District Manager and Sales Manager positions and also executed Sales Effectiveness Projects since 1997 in pharmaceutical companies at AstraZeneca. He had worked as a Sales Manager,Business Unit Director from 2005 till now in Janssen which is the subsidiary of the Johnson & Johnson Company. He has been performing as Sales Director of Janssen since January, 2011.

Murat joined Egon Zehnder International in October 2000 in Istanbul office. He started as a Consultant to "relaunch" Financial Services Practice in Turkey and continued his career by taking diverse exposure in different practices in Egon Zehnder International as well as leadership responsibilities in managing the Turkish practice.

He is a member of Fenerbahce Sports Club and PERYON. Besides his professional career he is a columnist in Haberturk daily newspaper and Platin monthly magazine.

Previous Experience

He started his career as Treasury & Fund Management Manager at Philip Morris, and continued at GSD Holding and GSD Investment Bank.

Education

Murat graduated with Bachelors degree in Industrial Engineering from Bogazici University and Master of Science degree in Business Economics at Manchester (UMIST).

Deniz Durmaz is the Business Unit Director at Allergan Pharmaceuticals - Turkey.

She has been in commercial responsibilities especially in specialty business units over 16 years; in GlaxoWellcome, AstraZeneca, Roche and Wyeth. Her experience includes start up operations, sales and marketing management mainly in Oncology, Hematology,Inflammatory & Autoimmune Diseases and Ophthalmology in various responsibilities as REP, PM, Marketing Manager, National Sales Manager, Business Unit Director and Business Development Director. Her current role involves projects specific to emerging markets. She led many projects like Sales Strategies and Targeting Excellence, Market Access Integrated Resource Project, Designing Emerging Markets, Designing Future Sales Force...

Serkan entered pharma industry with Boehringer Ingelheim Turkey in 2003 and successfully held cross functional roles with progressively greater responsibilities with history of achieving cost savings, enhancing system functionality and improving business processes. During business consultancy time; he had coordinated the local implementations of several sales & marketing projects and developed several award-winning projects in Key Opinion Leader Management and Customer Relationship Management. In 2011, he was appointed as IS Business Partner for Prescription Medicine, Consumer Health Care and Animal Health Sales & Marketing Businesses. Additionally, he's responsible for all Online Activities, Social Media Affairs and Information Protection & Governance. He's responsible for administration of local website, facebook and twitter pages and consulting business units for digital marketing projects, supplier management. Serkan holds an MBA degree from Kadir Has University, Istanbul and Business Informatics degree from Marmara University, Istanbul. More can be found at linkedin profile www.serkanerkovan.com

Renan started at Pfizer in 1997 as product manager. He managed various products in in Cardiovascular, CNS, Urology and Oncology areas. He then worked in the establishment of Access Department in Corporate Affairs Divison as Access Manager. Later he managed several business units including Hospital Products, Anti-infectives, Oncology/Endocrinology/ Transplantation and recently Inflammation. During his career at Pfizer he received awards in areas like "Leadership", "Managing Change" and "Performance" He is a member of Bogazici University Chemical Engineering Advisory Council. Besides his professional career, he is an amateur cook and loves cooking, baking and culinary arts.

Previous Experience

He started his career as Sales Engineer at Enkim Industrial Chemicals Ltd, and continued as founding partner and sales manager at Han Chemicals.

Education

Renan graduated with BSc degree in Chemical Engineering at Bogazici University in 1991 and MBA degree in Engineering Management at Marmara University in 1996.

He graduated from Bogazici University in 1982 with BA in Economics; since then has held different management positions with Ericsson, Coca-Cola and GSK. He joined MN Pharmaceuticals at the end of the year 2003.

Industrial engineer + MBA

Career:

• Heller factoring (1992-1995)
• Pfizer (1995 - 2007): various increasing positions in sales and marketing; like sales rep, Trade manager, PM, BUM, Russian Federation Country Director
• Roche: (2007 - ...): Strategic Planning & Business Development Director & member of Executive Board + CEMAI Region e-Marketing Lead

Graduated from Gazi University Medical School in 1988 and joined Pharma Industry as a Product Manager. Studied Pharmacology between 1991-1993 at Istanbul University, Istanbul Medical School, Pharmacology Dept. Istanbul. With over 20 years of experience, had the opportunity to work for both Local and Multinational Pharmaceutical companies and led Marketing, Medical and Regulatory teams, in addition to Senior Management Team responsibility. She has joined to AstraZeneca Turkey in 2007 as a Medical Director, and has been appointed to both Regulatory and Medical Director Position in 2009.

Burak started his Professional career in Bausch&Lomb in 1993 as Management Trainee then between 1995-1997 he worked as Marketing& Sales Manager in same company.

In 1997 ,Burak joined Merck (MSD) as Marketing & Planning Manager and then he had various different positions in MSD in Marketing & Sales Management in many major therapeutical areas.

Between 2008 and 2011 ,Burak had responsibilities in MSD Emerging Markets organization and served as Franchise Leader in CEE&MEA (Central & Eastern Europe and Middle East and Africa ) and then as Regional Marketing Leader in EE& MEA (Eastern Europe and Middle East and Africa) regions.

Burak joined Sanofi-Zentiva Turkey organization as Marketing Director in April 2011.

Burak has BA in Business from Marmara University and MBA degree from Sabancı University.

Mr. Sevindik graduated from the College of Political Science, Management Department in 1977. After joining Pfizer in 1980, he worked at Finance and Marketing departments and at the New York head office for many years, and held the post of Director of Public Affairs and Policy at Pfizer between 2001 - 2007. During that period Mr. Sevindik was actively involved in the AİFD, serving as Head of Intellectual Property Rights and Reimbursement Committees, and holding a seat at the Board of Directors. Beetween 2007-2009 Mr. Sevindik worked with Vodafone as the Director of Corporate Communications and Regulatory Affairs.

Mr. Sevindik has been the Secretary General and Chief Operating Officer of the AİFD since May 15, 2009.

Nuri M. Colakoglu, born in Izmir in 1943, graduated from Robert College and took his BA in Diplomacy and International Relations from school of Political Sciences, Ankara. He has worked as a journalist & broadcaster and media executive since 1969. He has held positions in Turkey and abroad, including TRT Foreign News Department, German News Agency DPA, Sweden STV, German WDR Radio, Aydinlik Newspaper, BBC Turkish Section, Milliyet Newspaper London Bureau Chief and then News Editor and TRT General Manager Chief Advisor.

Since 1991 he has been involved in launching or restructuring a number of private TV channels - Show TV, Cine 5, Olay TV, NTV, CNBC-e, CNN Turk, Fenerbahce TV, Kanal D Romania, TEB KOBI TV, Grand Bazaar TV/Kapalıçarşı TV. Right now he is in the process of launching his 10th channel - HTV : Health Channel.

He returned to Dogan Media Group in 2002 as CEO & President of CNN Turk. Here, he served as the General Manager of CNN Turk, ANS International Production Company, CEO of Turkish Daily News, helped launch Kanal D Romania. He is currently the President of Dogan Media International and Advisor to the CEO of Dogan Media Group. He is also a Board Member of Kanal D Romania.

He owns two private companies: One publishes books (InterMedia International Communication Corporation) and the other gives corporate publicity services (NMC New Media Company Television and Advertisement Corporation).

He is serving as Executive Board Members of Istanbul Arts & Culture Foundation and Contemporary Istanbul, TV Broadcasters Association of Turkey after serving as her President for ten years.

He has three children and two grandchildren.

Turgut Tokgöz was born in Ankara in 1967. He earned his BSc in Economics from the Middle East Technical University (METU) in 1989. Following his graduation from METU, he briefly worked for the Undersecretariat of Treasury and Foreign Trade as an assistant supervisor.

In 1992, he completed his graduate study in international relations at The Johns Hopkins University (SAIS) followed by a graduate degree in economics from the University of California at Santa Barbara in 1993.

Between 1993 and 1996, he worked for TEB Research as economist and banking sector analyst. In the meantime, he held a part-time position as a lecturer in economics at Istanbul Bilgi University. In 1996 he joined Eczacibasi Securities and held executive positions until 2001.

In May 2001, Turgut Tokgöz took the position of Secretary General at The Association of Capital Market Intermediary Institutions of Turkey. Meanwhile, he served as Board Member at Turkish Derivatives Exchange and The Central Registry Agency.

Since April 2004, he serves as the Secretary General of the Pharmaceutical Manufacturers Association of Turkey. He is currently a trustee of the Istanbul Modern Art Foundation and a board member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Turkish Chapter. He is a former board member of the Turkey Europe Foundation.

Born in 1962, Dr. Cüneyt Gedikli graduated from the Istanbul University Cerrahpaşa School of Medicine in 1988, later completing the Business Administration Certificate program at the Istanbul University Institute of Business Economics.

After working two years as a physician, Dr. Cüneyt Gedikli continued his professional career as Training Manager and Medical Adviser at Santa Farma Pharmaceuticals, staying with the company in various sales & marketing positions such as Product Specialist, Group Product Manager, Marketing Strategy Manager and Marketing Manager. Dr. Gedikli took on his final role with Santa Farma managing the entire marketing group as Marketing Director.

Joining Abdi Ibrahim Pharmaceuticals in August 2009, Dr. Gedikli started his position as General Manager, Marketing & Sales. With over 20 years of experience, Dr. Cüneyt Gedikli is married and the father of two children.

Graduated from Istanbul University Faculty of Medicine in 1983, Erhan Bas completed his master's degree in Biomedical Engineering at the Bosphorus University in 1993.

He later completed the certificate degree of Business Management in 1995 at the Bosphorus University and Strategical Management of Business Administration at the Marmara University in 2000.

In 2000 he has attended "The General Manager Programme" at Harvard Business School followed by the "Senior Executive Programme" at the London Business School in 2002 and the "Executive Development Programme" at Wharton Business School in 2006.

Dr. Bas has started as a product manager in the pharmaceutical sector in 1990 and after having worked at various executive positions, he is currently the General Manager of Bilim Pharmaceuticals.

A former professional basketball player for one of Turkey's leading teams Dr. Bas today is an active member of numerous non-governmental organizations.

Graduated from Faculty of Pharmacy at Ankara University in 1977, and started working at Ministry of Agriculture of Turkey in 1977. Following with the Branch Manager of Drugs and Codex position at Ministry of Health of Turkey – General Directorate of Pharmaceuticals and Pharmacy during 1978 to 1984, he served there as Assistant General Director during 1984 to 1990. From 1990, Mr. Akalin worked as general director for 10 years at the same institution, served as advisor for two more years at Prime Minister of State Advisory, and retired from Ministry of Health of Turkey – General Directorate of Pharmaceuticals and Pharmacy in 2002. He has been working as general secretary at Turkish Pharmaceutical Manufacturers Association since 2003 and also giving lecture at Near East University – Faculty of Pharmacy since 2008.

Tanyer Sönmezer completed his bachelor's degree in Mechanical Engineering at METU, followed by a master's degree at Duplo Business School in London. He specialized in "Change Engineering in Commercial Organizations" throughout his MBA on product management and marketing at Gazi University. Later on, he completed a program titled "Making Corporate Boards More Effective" at Harvard University. He is currently attending a doctorate program on "Organizational Consultancy" jointly held by Ashridge Business School and Middlesex University.

Following his post at the sales department of British automation company Duplo International, Sönmezer became a project coordinator in the project "Long-Term Grain Production Planning in Turkey" at a consultancy company, Agriconsult. Then, he started working for Michelin - a global giant in the tire sector, as a Commercial and Technical Consultant and went on to assume the role of Business Development Manager, taking on the responsibility of the development of a new functional matrix organization. Later, during his post as a Marketing Manager, he brought to life the strategies of multiple brands and multiple distribution channels. He was promoted to become the General Sales Director and ensured, in collaboration with his team, the market leadership of the products under his responsibility.

Sönmezer continued his business career as the General Manager of the international headhunting and human resources management consultancy company Nicholson International. Tanyer Sönmezer is currently a Board Member and the General Manager of MCT. He is also the writer of the published books "Manager's Backpack" and "Manager's Lunch Box", as well as those he is still working on, "The Chickpeas You Didn't Soak the Night Before", "Please Don't Come Alone", and "Riders of the Red River". His areas of expertise include;

• Business processes change management,
• Organizational restructuring,
• Sales management systems design,
• Strategy development,
• Benchmarking,
• Multiple brand management,
• Multiple distribution channels management, change management,
• Competition strategy and competition tracking methods,
• Strategic manager acquisition,
• Strategic human resources management, and
• Human resources management in mergers and acquisitions.

More information coming soon...

Before joining Turkcell, Emre Tavşancıl managed design, consultancy and planning of more than 300.000 sqm healthcare facility in last 6 years in Turkey and abroad.

His main aim was developping connected digital and green hospitals. As of March 2010, Emre helds product manager position in Turkey’s leading GSM operator for design and development of mobile health products for chronic disease management, patient training and education for an economically sustainable healthcare industry. He also work for building up innovative tools for better communication among Healthcare industry partners.

Emre is industrial engineer with MBA and MSc in industrial engineering, with a PhD on Management.

Marcus Minten is the EMEA leader of the Towers Watson Sales Effectiveness and Rewards service line. He is based in Frankfurt, Germany and supports clients across Europe.

His work includes the alignment of sales performance management programs with sales roles and strategy. Marcus works with sales organisations across a variety of industries, such as pharmaceutical, healthcare, chemical, financial services and high-tech.

Marcus has dedicated his professional career to sales performance topics at the interface of HR and Sales. He spent several years in Corporate HR and Sales roles. During his consulting assignments he has had the privilege to support a variety of organisations in Europe and the US, the latter working out of a West Coast based consulting office for three years.

Prior to joining Towers Watson, Marcus was a Regional Sales Effectiveness Manager for a B2B division of a large multinational corporation. Marcus holds a masters degree of Economics and Business Administration with majors in Marketing and Social Psychology.

Marcus’ most relevant recent projects include:

• The redesign of the EMEA sales incentive plans for a global pharmaceutical client, finding a new and improved balance between ‘local’ and ‘central’
• The re-design of sales compensation plans for various organisations in the health care industry including services (cancer cell-testing, imaging equipment leasing, health insurance) as well as a global player in biotech research consumables and equipment.

Süha is the managing consultant and the market leader for Towers Watson’s business in Turkey. He has been with the firm since 2007 and worked as a senior consultant in the Central Eastern Europe Distribution Consulting Practice from 2007 to 2009.

Before joining the firm, Süha worked for 15 years with Yapı Kredi, one of the leading Turkish insurance groups, in various sales and marketing senior management positions for Yapi Kredi's general, health and life insurance, and pensions businesses.

Süha has recently been involved in assignments including:

• Career architecture projects
• HR systems audits
• Sales effectiveness and compensation reviews
• Executive compensation LTI (long term incentive) design and implementation projects
• Mergers and acquisition projects
• Engagement surveys

Süha graduated from Mechanical Engineering Faculty of Istanbul Technical University in 1986 and also attended a business administration programme at the Wharton Business School of University of Pennsylvania

Ümit Ceylan studied the highschool in Galatasaray Lisesi and graduated from M.U.Faculty of Pharmacy.

He started his pharma career in Roche İstanbul as Product Manager, and respectively fulfilled the positions of Marketing and Sales Manager, Vice President in Charge of Pharma Operations.

He, then switched to Toprak İlaç as General Manager, for the full responsibility of the company.

One year later, he was transferred to Bilim İlaç, to occupy the position of General Management for 5 years, then to become the General Coordinator (COO) of the same establishment, Bilfar Holding.

Ümit Ceylan is still a Member of the Board in Bilfar Holding and he owns a company, BioStar dealing mainly with derma products.

He is also the Chairman of the Board in Accademia Training and Consultancy.

Mehmet Gün is the founder and proprietor of Mehmet Gün & Partners which is internationally renowned for its expertise in Turkish Commercial and Corporate Law and practice and Intellectual Property Law among others. Throughout his 28-years experience, Mr. Gün has been involved in numerous projects, advised multinational companies and Turkish companies in various complex cases and transactions regarding different branches of law including general corporate and commercial law, obligations law, civil law as well as more specific branches such as copyright law, patent law, pharmaceuticals law and environment and energy law.

Beril Koparal Ayanoğlu was born in 1971 in İstanbul. Beril has graduated from Cerrahpaşa Medical Faculty Medical Biological Sciences Section and had her masters degree on Medical Biology and Genetics followed with a PhD education on Molecular Medicine in Istanbul University Institute for Experimental Medical Research. She also had a masters degree on Business Administration with a degree on Public Relations. Following her academical educations and trainings, she had gained special interest in soft skills and had a certificate on Image Consulting from Talking Image, UK and a certificate on NLP from NLP School Europe, UK. She was also trained as a Life Coach in Maltepe University. After the academical career, Beril left university and began to work as a managing partner in a local medical communication company and 5 years ago set her own company called BBMEDIKS. At the beginning of February, BBMEDIKS merged with Ogilvy Healthworld and now she is the managing director of Ogilvy Healthworld Turkey. Beril, with her background as a consultant for 17 years and as a medical trainer for about 12 years in Turkish Pharmaceutical industry, now works as an image consultant and performance coach especially for people working in the pharmaceutical industry. Beril’s special interest is adult education. She still continues her education on adult education in University of Victoria Certificate in Adult and Continuing Education Programme.

She has 2 poetry books and a book on baby and child care, with forthcoming books on image consultancy and a guide for parents of children with genetic disorders together with the third poetry book. She is married with 3 daughters.

Dr. Oğuz Mülazımoğlu is currently Business Unit Director for General Medicine and Women's Health at Bayer.

He graduated Çapa Faculty of Medicine at İstanbul University and completed Executive MBA at Bosphorus University followed by Master Programme for Hospital Management at İstanbul University. Right after the school, he decided to pursue his carreer at the pharma industry and joined Knoll as Product Manager in 1992. He launched several products in highly competitive markets and was promoted to the headquarter in Ludwigshafen, Germany as Global Brand Manager responsible for 35 countries in 1996. There, he worked closely with several markets worldwide. After this experience, he returned to Turkey in 2000, became Vice General Manager and started to implement SESAM (Striving for Excellence in Sales and Marketing) project as a part of change management process. In 2002 at Abbott-Knoll integration, he become National Sales Manager. Then, he moved to Schering Plough to establish Cardiovascular Business Unit and worked closely with MSD for co-promotion products. He and his team took "Best Launch Award" for the recognition of the succesful launches. In 2007, he held General Manager position for Central Asia responsible for 6 countries based in Almaty, Kazakhstan. He tackled several challenges and grew business. He returned to Turkey and joined Bayer, where he started with several projects. He completed Coaching Programme of Erickson College in İstanbul and become Certified Coach. He established "Coaching Academy" at Bayer, which contributed a lot to create behavioural changes in sales and marketing teams.

His main interest area is history. He likes riding, skiing and sailing. He is married and has two children. He is fluent in German and English.