Programme

We've identified the top speakers in pharma. Each talk is designed to offer you insights and solutions to your core challenges

Day 1

Time Topic
07:00 - 08:30 Registration & Coffee
08:30 - 08:45 Chairman’s Opening with Ümit Ceylan
08:45 - 09:15 Current & Future Perspective of Turkish Pharmaceutical Industry
09:15 - 09:45 Innovation nation - why Turkey must be a pioneer
09:45 - 10:15 Change Management - Definition of Change, The Changes in Pharma, Abdi Ibrahim's View of Change
10:15 - 10:40 Coffee, Networking and Exhibition
10:40 - 11:10 Exclusive insight into Roche's mobile strategy
11:10 - 11:40 Challenges in Sales Force Talent, Performance and Compensation Management
11:40 - 12:30 Your opportunity to 'jump the curve'’, reframe innovation and shape your future
12:30 - 13:30 Lunch
13:30 - 15:00 Sales & Mobile Track New Pharma, New Marketing, Emerging Markets
Sales & Mobile Engage stakeholders through the new promotional model New Pharma, New Marketing Panel, Moderated by Faik Somer New Turkey, New Pharma
Use innovative mobile technology to increase sales Customer centric approach, customer engagement, from customer focus to customer creation, role of partnerships in pharma
Use of Innovative Mobile Marketing Technologies on Pharma Industry: Bridging The Gaps
15:00 - 15:30 Tracking prescription and sales performance in non-measured markets Engage healthcare professionals and patients through a multi-channel program for disease awareness and promotion
15:30 - 16:00 Coffee, Networking & Exhibition
16:00 - 17:20 Sales & Mobile Track New Pharma, New Marketing, Emerging Markets
Change Management in Sales Panel, Moderated by Oğuz Mülazımoğlu Create your perfect sales rep; understand your customer Emerging Markets Panel, Moderated by Deniz Durmaz Trends in Global Pharmaceutical Industry, Emerging Markets & Turkey
Create new attitudes for Turkey's new era Living on Mars
17:20 - 17:50 Achieving best practice in the pharmaceutical sales force Engage your staff to create a performance culture
17:50 - 18:00 Chairman's Closing Remarks with Ümit Ceylan
18:00 - 19:00 Networking Drinks

Day 2

Time Topic
08:30 - 08:50 Registration & Coffee
08:50 - 09:00 Chairman’s Opening with Mehmet Gün
09:00 - 09:30 Break the Rules in New Pharma
09:30 - 10:00 Moving towards engaging with the customer
10:00 - 10:30 Move from marketing products to customer centric value adding
10:30 - 11:00 Coffee, Networking and Exhibition
11:00 - 12:15 Panel, moderated by Mehmet Gün The Perspective of Turkish Pharmaceutical Companies & Manufacturers on the Possible New opportunities in our New World of Pharma & Generics - New projects
12:15 - 12:45 Compliance - clever ways to guarantee perfect adherence to fast-changing regulations within your company
12:45 - 13:45 Lunch
13:45 - 14:15 Creating Social Media of of a Medicine Pack
14:15 - 15:45 Market Access Panel, moderated by Beril Koparal Create governmental and regulatory change by acting as a group of companies
Increase your product's success; engage at a 'reimbursement level'
15:45 - 16:05 Coffee, Networking & Exhibition
16:05 - 16:35 Leading through crisis; how to "think and act out of the box"
16:35 - 17:50 Panel of Associations, moderated by Nuri Çolakoğlu Association's view of the evolution of Turkish Pharma Industry
17:50 - 18:00 Chairman's Closing Remarks with Mehmet Gün
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