Sales & Marketing Excellence Turkey

Pharma has evolved and Turkey needs to adapt to its new needs.

Turkey's healthcare landscape has evolved hugely now, on the brink of accession to the EU, there is now big opportunity for pharma to flourish.

There has never been a better time to adjust local strategy to fit global aims; we have sought out companies who have done so successfully. Moreover, potential for multinational investment in Turkey is well positioned for cheaper R&D, sourcing and home to a highly qualified scientific community. Ensure you are ready to be part of the boom.

Have we got your attention? Great... now read about the agenda in a bit more detail!

Over two days we will map out how to create the ultimate in sales and marketing techniques for you to expand and increase profits for the future, including;

• Sales Excellence: Understand new demographics to meet their needs whilst creating long term, mutually beneficial relationships through KAM. Learn how and what technology to invest in for maximum ROI.
• Market Access: Improve time scales for approval and reimbursement as well as how to improve communication flows with stakeholders to ensure your approach is compliant and valuable.
• Engagement: learn from pilots of new marketing initiatives that have proved successful within Turkey's marketplace and the key steps you need when considering partnering.
• Generics: How to build a brand that will survive generic competition; case studies from Nezvat and other leading pharma. Prepare for European conglomerate investment through building strong relationships with government.
• Change Management: Understand changing regulations and adopt new selling techniques through reorganisation of training and recruitment.

We have sourced the best pharma speakers with experience from inside Turkey's market and Western Europe, providing you with grounded expert knowledge. This event is imperative knowing how leading pharma companies are driving innovation - see all speakers & their presentations here.

In order to stay ahead and make the most of Turkey's opportunities you need to know exactly where pharma is at present and where it is headed; both locally and at large. A panel session of industry experts will talk about working for future change to build a global strategy - see a breakdown of all sessions on this here.

Knowing who and how to interact with is key engagement. This can only be done through water tight marketing. Hear case studies from the likes of Pfizer, J&J and Astra Zeneca on how to breathe life into traditional selling methods with the right technology and sales force models - see which companies with be sharing their insights here.

"As MN we are exporting products to about 28 countries. We were the first Turkish company to get FDA approval for our products in the US market and is still the only one. Apart from exporting products we are currently building up a manufacturing plant in China to serve global market, at the same time we are negotiating contracts for joint manufacturing operations in Iraq, Bosnia and Russia. Furthermore, we have several co-developments which are on-going at the moment. The governments are in need of lowering their healthcare burden and quality generic products are one of the most powerful tools they can use without endangering the lives of people."