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Anthony Zecca Anthony Zecca
Former Senior Director, Sales Innovation and Optimization
AstraZeneca

Chairman

Speaker Bio
Anthony Zecca has recently been the leader of Sales Innovation and Design at AstraZeneca where he has delivered multiple commercial innovations across sales and marketing. He has designed, delivered and led significant innovative approaches to commercial models throughout his career with AstraMerck and AstraZeneca. Most noteworthy , is the design, delivery and leadership of a commercial decentralized approach to the marketplace, managed market teams, the dynamic use of CSO’s based on local need, and new model designs for sales in the marketplace. Most recently, Anthony has led in-­‐field experiments that have led to the need and quantification or quality interactions with health care providers, the total account approach, micro-­‐territories, and the opportunity for delivering service. These experiments have led the way to delivering a new form of account service in the form of service representatives focusing on customer, not product needs. In addition, he has developed an approach to meld sales, medical and other customer interactions to address integrated delivery networks.
Sid Mallory Sid Mallory
Former Director of Leadership Development and Training
Wyeth Pharmaceuticals

Presentation Title:
Specialty pharma : will it be a cohesive environment for big and small pharma?
Speaker Bio
Sid's career is highlighted with over twenty years of success with blue chip pharmaceutical organizations Johnson & Johnson, Wyeth and Pfizer. He served as Sales Manager for J&J where he and his team achieved record sales performance. His skill sets are well honed in Operations, Marketing, Sales Training and Leadership Development.

As a leader Sid in the pharmaceutical - biotech industry has a unique blend of sales, business, and instructional expertise as well as superb communication skills. He has long track record of excellence in leading sales teams to high levels of success. Sid also has demonstrated the ability to innovate and develop profitable marketing strategies and tactics. In his Training and Development role with Wyeth/Pfizer Sid developed and delivered innovative course work, seminars, workshops and programs that generated or influenced organizational productivity and performance.

Sid is an accomplished public speaker with a focus on business related topics such as "Personal Leadership in The Workplace","Building High Performance Teams" and "The Value of Leadership Programs". In addition Sid concentrates his speaking platforms on issues facing the community such as the teen pregnancy, high school dropout rates and teen crime. He currently serves as a board member of the Domestic Violence Center of Chester County (DVCCC) where he chairs the Public Education and Development committees.

Sid holds a Masters in Leadership Development from Penn State, a BS in Business Management from University of Toledo and is also a member of ExLPharma member. Over his career, he has been recognized and won numerous Awards for sales performance and leadership. During his stent with the US Marine Corp Reserves Sid was recognized for his ability to lead and inspire others.
Speaker image coming soon. Paul Weber
Executive Director - Global Medical Affairs
Celgene

Presentation Title:
Panel: Specialty pharma: A survival instinct or a strategic move for pharma companies?
Speaker Bio
Speaker Bio Coming Soon...
Donna Trane Donna Trane
Sr. Director Business Development
Curascript

Presentation Title:
Choosing the best Specialty Distribution Channel
Speaker Bio

Donna is responsible for all aspects of business development including sales, contracting and strategic growth initiatives. Initially joining the organization in 1995, Donna has been instrumental in the growth of several divisions including CuraScript Specialty Pharmacy and Specialty Distribution, HealthBridge and Freedom Fertility.  Donna has extensive knowledge of the PBM, Specialty Pharmacy, and Specialty Distribution services.  She is a subject matter expert in the development and enhancement of these areas for new and existing products.

Donna continually uses her knowledge of patient access, distribution channel strategies, experience with product launches, and analytical skills to strengthen client relationships and to continue to grow the business. She has over ten (10) years of sales and marketing experience in the pharmaceutical and health care industry.  Donna was previously a national sales manager for a major pharmaceutical company. She has received numerous awards and served on several advisory boards for Specialty Pharmacy and Specialty Distribution. She has expertise in the areas of oncology, hepatitis C, rheumatoid arthritis, multiple sclerosis, hemophilia and PAH among others. She received a Bachelor of Arts degree in Business Administration with a minor in Health Sciences from the University of Central Florida.

Joe Martinez Joe Martinez
HEOR
Optimer Pharmaceuticals

Presentation Title:
Long term strategy: Learn how to achieve and implement an effective plan in order to maintain and grow market share
Speaker Bio
Speaker Bio Coming Soon...
Fred Lord Fred Lord
Consultant - Former Director of Field Force Effectiveness
Novartis Oncology

Presentation Title:
Measuring the success of your specialty sales strategy
Speaker Bio
Speaker Bio Coming Soon...
Michael Torres Michael Torres
Sales Director, Orthopaedics, Ferring
Ferring Pharmaceuticals

Presentation Title:
Uncover the roles and duties of a specialty sales manager
Speaker Bio

Michael joined Ferring in 2005 as a Regional Manager and participated in the creation of the Orthopaedic division. He was then promoted to Field Director in late 2006 and Director of Sales Force Effectiveness in 2008. Michael is currently the Sales Director for the Western US.

Previous positions include Sales Analytics, Marketing Manager and District Manager for Schwarz Pharma, Biovail and AstraZeneca Pharmaceuticals.

Michael began his career in 1992 as a Sales Representative in the Gastroenterology and Cardiovascular division with Astra Merck Inc.

Speaker image coming soon. Cheryl Abbas
Pharmacist and member of the P&T committee


Presentation Title:
Learn about drug approvals, legalities and regulations for specialty pharmaceuticals
Speaker Bio
Speaker Bio Coming Soon...
Speaker image coming soon. Darshan Kulkarni
Pharma principal attorney

Presentation Title:
Learn about drug approvals, legalities and regulations for specialty pharmaceuticals
Speaker Bio
Speaker Bio Coming Soon...
Speaker image coming soon. Jim Barone
CEO
Business One Technologies

Presentation Title:
Learn how to access your key opinion leaders and stakeholders through various diagnostic tools
Speaker Bio
Speaker Bio Coming Soon...
John Giannouris John Giannouris
Principal, Commercial Effectiveness Services
IMS

Presentation Title:
Measuring Commercial Success with Specialty Brands in the US
Speaker Bio

In his role as Principal at IMS Consulting and Services, John Giannouris offers pharmaceutical clients support in critical business processes involving master data management, sales reporting and analytics. His expertise lies in the business and technical challenges of IT, Sales, Marketing, Market Research, and Sales Operations.   His current focus area is leading the Specialty Pharmacy Provider Integration Services practice area.  John speaks at industry events and publishes thought leadership on a regular basis.

Over the past 10 years, he has been an Information Management/Technology leader supporting business partners in sales, marketing and sales operations in the pharmaceutical industry for both Bristol-Myers Squibb and Merck. As an Associate Director at BMS he led various programs from business case creation to implementation for such programs as customer master, managed markets customer relationship management, and sales force analytics.  As a Director at Merck, John was the program leader for Merck’s information management program which included the business case, 5 year roadmap, and implementation of MDM hubs for product, alignment, sales force activity, and performance masters. Prior to working for BMS and Merck, Giannouris held various roles of increased responsibility for IMS in data quality assurance, product management, service, and sales.   

Giannouris has his BS from DeVry University with a concentration in Management Information Systems.  He is also a certified project management professional.
Speaker image coming soon. Kevin Danylchuck
President & GM
Vanguard Pharmaceuticals

Presentation Title:
A Revolutionary, Low-Risk, Low-Cost Way to Recruit/Backfill/Expand Your Specialty Salesforce
Speaker Bio

Kevin Danylchuk, President & General Manager of Vanguard Pharma of Mahwah, NJ has been serving the pharmaceutical industry for 25 years.

Following completion of both a B.Sc and MBA degrees from Queen’s University in Kingston, Ontario, Kevin joined Procter & Gamble and then Schering Plough in the early stages of his career in pharmaceutical sales and marketing.  Vanguard Pharma was founded in 1994, with its mission very clear and simple – to be Canada’s quality-driven and results-oriented CSO.  Vanguard’s success and growth over the years in Canada led to the logical expansion and establishment of the company in the US – to this day, Vanguard Pharma is the only CSO serving exclusively the Canadian and US markets.

Kevin is very passionate about the role of the salesforce in the pharmaceutical industry and the value that a CSO brings. Kevin has built a company with a commitment to business results, innovation and technology, client service, and a unique approach to the financials. Kevin is proud of the very unique company culture that Vanguard has established (retention rates at Vanguard Pharma are the highest in the CSO industry). 

Kevin writes a weekly blog on matters dealing with the pharma/biotech industry, politics, travel, and life in general.
To sign up for the blog, contact him at kevin@vanguardpharma.com

Kevin lives with wife and two daughters in northern New Jersey.

Speaker image coming soon. Raymond Rede
Director - Managed Markets Marketing
Bayer

Presentation Title:
Specialty Pharmacy or Retail? Learn how to incorporate each into your specialty sales strategy
Speaker Bio
Speaker Bio Coming Soon...
Robert Kotzen Robert Kotzen
Director, Plan Design, Assessment and Incentivization
GSK (TBC)

Presentation Title:
Learn about incentive plans and compensations for specialty sales
Speaker Bio
Robert Kotzen is Director of IC Plan Design and Assessment at GSK. He came to SmithKline in 2000 to work on a combined incentive compensation system to support the merger with Glaxo. Prior to that he was a consultant for 15 years. He holds degrees in mathematics from the University of Pennsylvania and Brown University and served for a time on the mathematics faculties at Rutgers University and Glassboro State College.
Joshua Plumb Joshua Plumb
Sr. Product Manager
Cubist Pharmaceuticals

Presentation Title:
Health Care Reforms and what pharma must do in response
Speaker Bio
Josh is a Senior Product Manager at Cubist Pharmaceuticals, an acute care company which markets the anti-infective agent CUBICIN® (daptomycin for injection). Before joining the marketing department, Josh worked within the sales organization and market research group at Cubist. Prior to Cubist, Josh worked for several organizations within the software and political sectors. He holds an MBA from New York University’s Stern School and a BA from Bucknell University.
Garry O’Grady Garry O’Grady
Senior Vice President and General Manager
Pharmaceutical Institute

Presentation Title:
The Evolving Physician Practice – and What it Means to Sales Reps
Speaker Bio
Garry O'Grady was an award-winning sales professional before becoming a consultant to pharmaceutical and biotech companies.  As the leader of the Pharmaceutical Institute, he brings an impressive background in sales and commercial training engagements to provide customized training solutions to pharmaceutical and biotech clients.

Before joining Campbell Alliance, Mr. O’Grady was a member of the Surgical Products Division of Olympus America, Inc., where he sold capital products used in minimally invasive surgery.  Mr. O’Grady also served as a sales representative for Ciba-Geigy and was a member of Ciba’s Circle of Excellence. Prior to his pharmaceutical positions, Mr. O’Grady was an officer in the United States Army from 1987 to 1992. 

Mr. O’Grady received his MBA from the University of North Carolina at Chapel Hill and earned his BS from the United States Military Academy, West Point.
Talya Miron-shatz Talya Miron-shatz
Professor of Consumer Behaviour
University of Wharton in Pennsylvania

Presentation Title:
Pharmaceuticals- Payors- Physicians- PATIENTS: How should you engage patients in your marketing plan and communicate with them effectively?
Speaker Bio
Talya Miron-Shatz, PhD., offers a unique combination of academics and ample industry experience from start-ups to big pharma. She is a psychologist whose research, published in peer-reviewed journals and in books (Oxford University, MIT Press) examines how people understand medical information, what makes them adhere to medication, and how to best engage them in decisions pertaining to their health. Formerly a researcher at Princeton University, where she worked alongside Nobel Laureate Daniel Kahneman, she is currently a senior fellow at the Center for Medicine in the Public Interest, the founding director of the Center for Medical Decision Making at the Ono Academic College. At Wharton, University of Pennsylvania, she teaches consumer behavior with an emphasis on health consumerism and careful analysis of behavior. Baffled by Numbers, her blog on Psychology Today, is popular with health-oriented readers, as well as with pharma.
Talya Miron-shatz Nick Caliendo
Sr. Manager
Janssen Services LLC

Presentation Title:
Measuring Commercial Success with Specialty Brands in the US
Speaker Bio
In his role as Senior Manager of Data Strategy and Management, Nick supports the entire portfolio of pharmaceutical products at Janssen from the perspective of data acquisition, integration, and processing.

During the last 15 years, Nick has held a variety of positions across the Medical Device, Consumer, and Pharmaceutical sectors at Johnson & Johnson. His diverse background includes positions of varying responsibility in Logistics, Contract Administration/Finance, Field Sales, and Sales Operations. Nick’s more recent experience at Janssen includes responsibility for the acquisition and integration of Specialty Pharmacy Data.

Nick holds a BS from Penn State University with a concentration in Business Logistics.
Carl Eisele Carl Eisele
DSM
Santarus Pharmaceuticals

Presentation Title:
Explore the classifications of a specialty sales rep - which is the most relevant and why?
Speaker Bio
Presently the District Sales Manager covering the Mid-Atlantic District with Santarus, Inc. Served as a District Sales Manager for five years and a Specialty Sales Representative for two years with Santarus. Prior experience includes three plus years with TAP Pharmaceuticals as a Sales Representative. Prior experience also includes 14 plus years as a Territory Business Manager in the Commercial/Industrial Coatings Division with MA Bruder and Sons. Graduated with a B.S. in Marketing from the Pennsylvania State University.

Santarus, Inc. is a specialty biopharmaceutical company focused on acquiring, developing and commercializing proprietary products that address the needs of patients treated by physician specialists. Santarus presently has approximately 229 employees and is based out of San Diego, California. Santarus presently promotes two products in the treatment of Type 2 Diabetes.

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