Workshops

The Workshops will the place the 1st day of the congress – 16th October 2008.

Duration: 90min. Both workshops will run simultaneously.

WORKSHOP 1

Telefonica

Telefonica Empresas Mobile Pharma Solutions - Improve the productivity across an automated Force of Sales

An effective sales team should spend most of the time out of the office: so much in waiting, meetings, trips, etc. This supposes a dead time in which nobody is free to attend to urgent requests of the clients or to realize internal communications. Without an effective mobile solution, it is possible that the sales force has to act without being able to consult the lineaments indicated by marketing in the last promotional plan adapted to the visited client. One tool of Mobile Pharma helps to improve the productivity across an automated sales force.

Jorge Marcelo Lew - Regional Mobile Business Development Manager  - Telefonica International

WORKSHOP 2

Pharmexx

Are you prepared to face the risks of increasing your sales force in the new Pharma scenarios? 

New product’s launching and updating for mature brands need increasing the size of the promotional team in the Pharma Labs.

 It's represent a serious challenge to Product, Sales and Marketing Managers.

The new scenarios in the Pharma Market will be facing them about the "best strategy" to go regarding the present question:

"The invest in Promotion is a profitable investment in drive return on investment (ROI)"?

The workshop attendees will have the opportunity to learn and discuss with their colleagues different ideas and solutions about;

1. Territory and frequency of visit vs. Targeting and Profiling

2. Own Sales Team and Contracted Sales Team

3. New tools to increasing the productivity of the Promotion and Sales Force.

Dr. Luis Millaner – President - Pharmexx Argentina