Event Overview

The main objective of the Sales Force Effectiveness South America 2008 Congress is to improve your Sales Force Effectiveness and sales strategies.

You will hear practical examples on how to optimize your resources and boost performance. In a rapidly developing South American marketplace, this is a “one-of-a kind” opportunity to find out what is really happening in the industry.

eyeforpharma has developed an innovative and information-rich program based on what the industry really wants. We guarantee to help you take the right steps to examine and develop a whole range of SFE opportunities to help you increase sales and achieve success.

eyeforpharma’s unmatched track record is built on our proven ability to help you make informed strategic decisions to drive your business forward and stay ahead of the curve. All this culminates in an unmissable event which is guaranteed to sell out.

The Sales Force Effectiveness South America Congress 2008 brings together industry leaders, innovators and experts to discuss the issues of this fast growing industry in South America.

Network and share knowledge with the leading minds in Sales Force Effectiveness

This fantastic congress held in Buenos Aires the 16 & 17 of October, will help you:

• EXPLORE THE FUTURE OF SALES IN SOUTH AMERICA: Analyze the current trends and government regulations in the region so that you can plan and execute successful sales strategies
• DEVELOP GROUNDBREAKING SALES MODELS: Learn how Key Account Management and Territory Plans will give you competitive advantage and will allow your reps to cover more ground and build effective relationships
• SUCCESSFUL TRAINING AND DEVELOPMENT: Powerful training and development techniques to boost the retention and effectiveness of your Sales Force
• PROVEN TECHNIQUES TO MEASURE THE PRODUCTIVITY OF YOUR SALES FORCE: Optimize the use of metrics to your specific needs and learn how metrics can help you to save time and guarantee targets
• INNOVATIVE SALES TOOLS TO MAXIMIZE YOUR SALES: The most powerful CRM, e-Detailing and e-Learning tools to segment your audience, generate targeting and revolutionize relationship with physicians
• ENSURE SUCCESSFUL ACCESS TO CUSTOMERS: Discover effective SFE strategies to maintain, develop and improve access to physicians and partner with pharmacists

World Class Speakers for 2008 already confirmed from:
Speaker
	Jaime Ribeiro - Associate Director for Resource Allocation, Merck Sharp & Dohme
	José Paz Iturralde - National Retail Sales Manager, Astra Zeneca
	María Victoria Szwed - Field Force Learning Manager, Novartis
	Kleber Miranda - Director Latin America and Caribbean, Glenmark Pharmaceuticals
	Alvaro Arturo Salazar - Field Force Effectiveness Manager, Pfizer
	André Veloso - CRM Regional Manager, Latin America, Roche Pharmaceuticals
	Patricio Rabinovich - General Manager, Laboratorio Fada Pharma
	Carlos Grzelak Jr. - National Demand Manager, Farmalab Chiesi, Brasil
	Marcelo González - Sales Manager, Nutricia- Bago S.A.
	Leonardo De Luca – Marketing Services Manager, Ferring
	Milton Gallardo Herrera  – Sales Force Effectiveness Manager, Grünenthal

After several months of research, we have built an agenda which has been designed based on your specific needs by both domestic and foreign companies that focus on the needs and the growing potential of the South American Pharma market.

The agenda for the Sales Force Effectiveness South America Congress 2008 it is made of key experts speakers to make sure you stay at the vanguard. Make sure you attend this conference – All pharmaceutical companies are coming to this excellent event!