SFE & Commercial Excellence US Brochure

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If you still need a snapshot...

Metamark and Agendia - How can pharma leverage personalized medicine to achieve optimal sales force effectiveness and commercial excellence. A market access, sales and marketing case study.
Beckie Fenrick, Snr Director of Primary Care Affordability Models - Blue Cross Blue Shield with a 5 step plan to getting patents on your treatment.
Paul Butcher, Director of Communication - Citibank with a case study of their social media safety net.
FDA and OIG panel sits to help you make a field force compliant without killing it.

To see the full agenda, speaker line-up and presentation outlines download the full event brochure by filling in the adjacent form.

Once again eyeforpharma has brought together the people most relevant to my business. A group of us from Roche will attend so we can hear the strategic and customer view on our commercial approach – I’m looking forward to it!

Andreas Claus, Global Head of Commercial Architecture - Roche