Event Overview

Breaking News:

April 16 2009

Sponsor News:

Verticals onDemand Changes Name to Veeva Systems™

Veeva, meaning ‘to live,’ demonstrates company’s mission to bring the benefits of SaaS technology to the global life sciences industry

Matt Wallach, executive vice president & general manager at Veeva Systems, commented “Life sciences companies around the world are grappling with major upheaval, requiring fundamental changes to their business models, product lines, and processes.  To prevent wasteful spending and to enable business
agility, it’s critical that these companies adopt SaaS technology not just in sales but across the entire organization. And that’s exactly what we will enable them to do.”

To hear a podcast led by Matt Wallach about the company’s name change, click here.

April 14 2009

Yet another addition to the speaker faculty and a sponsor in IMS.  Come along and hear:

The evolving challenges of Incentive Compensation plan design
- motivate and stimulate: Which incentive schemes to use and why?

• How to set up appropriate IC plans to maximize the potential of your sales people
• Learn innovative approaches to plan design
• Understand which plans to use for First Line Sales Managers and why?
• Demystify plans to support New Commercial Models and KAMs

Stephen Fox, Global Practice Leader, IMS Health

April 6 2009

We can announce yet another addition to the speaker faculty.  Come along and hear:

Viral, Beta and Long Tail: How to invent the new pharma company
Experiment with business models and how to live with several co-existing ones

* Neither top-down, nor flat: viral centres of leadership and collective imagination
* The long tail of people inside, its HR nightmare, and the (almost) end of the internal ladder
* Non-negotiable core: all the rest in beta mode

Leandro Herrero, CEO, The Chalfont Project

Click here to register:  Register Now

March 19 2009

We are excited to announce two new additions to this year's agenda. 

Dr Larry Cesnik, Manager of Market Research at LifeScan Inc - A Johnson & Johnson Company will discuss "The Race For Doctors' Minds: Factors that drive Sales Rep success".  The content of this topic originated from Dr Cesnik's research during his doctoral degree and is an assessment of the impact of specific sales rep characteristics on physician satisfaction and prescribing intent.

Nick Pope, Global Director of Learning and Sales Force Training at Bausch & Lomb will discuss the fact that "Only 3% of Companies analyze the impact that Training and Development interventions have on sales force effectiveness".  Do you know your value?

Topics not to be missed!

Click here to register:  Register Now

Topics that will be covered:

• SALES STRATEGY: Refocus your sales approach around your customer to succeed in a changing selling environment
• TRAINING, DEVELOPMENT & LEADERSHIP: Examine innovative coaching models and develop your leadership ethos to ensure your sales force is continually evolving
• SALES TOOLS AND TECHNOLOGY: Leverage your sales tools and data resources to streamline your technology
• PHYSICIAN ACCESS: Connect directly with your customer. Engage with 5 key opinion leaders to ensure optimal communication and collaboration
• A NEW COMMERCIAL MODEL: Evaluate what your company needs to achieve in a new model and hear practical techniques to ensure it expedites your sales objectives

eyeforpharma is a leader in the Sales Force Effectiveness space worldwide and with nearly a decade of experience in this field, brings together elite audiences of leading industry executives to focus on the core issues that matter most to you.

2008 has been a tumultous time in the US for pharma.  The challenging economic climate has impacted pharma greatly and the inauguration of Barack Obama brings a whole new set of issues for the healthcare industry in the US. 

In 2008 alone, over 6000 field force jobs have been eliminated across numerous big pharma companies.   This is because of the realignment of sales force as part of a new commercial model.  In 2009 we will convene in Princeton, to discuss the impact of all these changes on your sales force and how we can learn from leading lights in the industry.  We ensure that you will take away powerful strategies and solutions to your sales force effectiveness challenges.

Click here to see the full brochure download

For more information or how to get involved, please contact:

Claire Poole
Head of US Operations
eyeforpharma
T: +44 (0) 207 375 7516
E: cpoole@eyeforpharma.com
Toll Free: +1 800 814 3459 x 336