Podcasts

Welcome to the dedicated SFE MENA podcast resource page. Wael El Zanaty one of our most prestigious speakers was interviewed just for you, giving you the insight on the very important issue of communication.

Follow the links below to listen to what Wael has to say.

Communication is key

Wael El Zanaty, Communications Director, sanofi-aventis

Click here to stream if you have problems with the player above

Wael discusses the importance of keeping the Sales Force in the loop of company news. As an expert in communicating to and through the sales force, says companies must keep in mind that reps are the first people to give full details of any company news, policy or activity to customers.

Can that be implemented everywhere?

Link to Empowering pharma reps in the Middle East PDF

More information:
Wael will be presenting his views live at the conference in Cairo. Click here to find out how you can join us to see them and 20 other speakers live.

Brochure:

The full timed program and offers can be found on the brochure. Click here to download the pdf straight on your computer.