Overview

Come to the event that shows you how to draw every single last drop of cash out of the Chinese pharmaceutical market and build a world-class sales and marketing business.

The leading speakers, the brightest innovators, the most cutting-edge strategies, all from the industry’s most interactive forum:

CAPTURE OPPORTUNITIES– Adapt to the fast-evolving Chinese Healthcare System and how to position yourself to take advantage of upcoming opportunities

TALENT – Analyze strategies to find motivated and loyal people that stay and develop into star performers that will reduce your turnover and increase market share.

BUSINESS INTELLIGENCE – Find out how to support sales strategy with effective business intelligence solutions that guarantee competitive advantage

TARGETING AND SEGMENTATION – Powerful ways to target and segment your market with the latest modelling and forecasting tools

SALES FORCE SIZING AND DEPLOYMENT – How to plan sales force resources based on market opportunities and ensure you are not over-expanding or missing pools of gold

LEADERSHIP – Build leading, high performance teams with powerful strategies for identifying potential leaders and developing them through your business

APPLY THE LATEST TECHNOLOGIES – Discuss which sales technologies are right for your business and market including eDetailing, CRM systems, ETMS and mobile technologies

“ The Chinese Pharmaceutical market including ethical and OTC drugs will rise to $24 billion by 2010.” Boston Consulting Group

You don’t need reminding that the Chinese pharmaceutical market is booming and there seems very little chance of it slowing down. The longterm prognosis is that by the middle of the century drug sales will outstrip those in every other region. It is hardly surprising that pharmaceutical companies are either setting up or expanding their Chinese operations in order to gain a piece of the everincreasing market share.

But how exactly can pharma companies fully benefit from market opportunities? And how do they plan and execute sales and marketing strategies that guarantee they are not investing too little or too much in the region? More to the point, with the market growing so dynamically, how do you support a business that needs to be flexible and quick moving yet stable and profitable? What kind of sales strategies and sales force tools do you need to leverage potential growth and beat the competition? And how do you measure your strategies for long-term growth and expansion? With so much capacity for growth, how to you prioritize your investments?

Come to the event that shows you how to draw every single last drop of cash out of the Chinese pharmaceutical market and build a world-class sales and marketing business.

Business Critical Issues YOU NEED to overcome...

• How to reduce turnover and retain staff and develop star performers
• How to build incentive schemes that engender loyal employers
• How to identify new markets for growth
• How to allocate your resources to ensure you’re not missing out on any market share
• How to understand who your customers are and how to communicate with them
• How to track the performance of your sales force in a fast-moving environment
• And many, many more….Check out the agenda NOW for full details!

No other event offers you:

• Solutions to your everyday challenges
• Strategies to take-home and implement the next day in the office
• The opportunity to meet and share ideas with the industry’s leaders
• The chance to benchmark your strategies against your peers and competitors
• The ability to build relationships with influential decision makers and innovators
• The only conference you need to attend to increase ROI, boost market share and improve Sales Effectiveness

For the full agenda and to be kept up-to-date with the latest offers and news download the brochure here - www.eyeforpharma.com/sfchina/brochure.shtml