The following topics were covered at this conference:

• OPTIMIZE SHARE OF VOICE AND GROW CUSTOMER INFLUENCE through innovative sales models that will help you restructure your sales force sizing and deployment strategy
  
• DRIVE FULLY-FLEDGED CUSTOMER-CENTRIC RELATIONSHIPS by implementing the latest territory alignment models that will save you cash and target your most profitable customers
  
• ANALYZE SALES COMPETENCIES REP BY REP to consistently improve the power of your sales call through industry best training and development programs
  
• DRIVE NEW AND IMPROVED COMPENSATION SCHEMES that align with your SFE strategy to increase motivation and sales performance of your reps and retain star performers
  
  
• IMPLEMENT THE LATEST PERFORMANCE MEASUREMENT STRATEGIES to assess the productivity of your sales force and manage expectations to ensure reps surpass targets
  
• IMPROVE USAGE OF RX DATA AT PHYSICIAN LEVEL to define physician's market and better understand prescribing habits of your key customers
  
• GUARANTEE FUTURE SALES GROWTH THROUGH A CUSTOMER-FOCUSED
  
• SALES STRATEGY - overcome the latest regulatory hurdles and strengthen effective physician-rep communication

The importance and quality of the event speaks for itself with over 170 industry leaders in attendance last year and the largest - and most innovative - pharma companies queuing up to present cutting edge case studies again this year in Philadelphia.

"This event provided much more information and interaction than I expected; I would consider this event a must-attend for our company in the future. The topics were all relevant, speakers were good, vendors were very well positioned and not pushy, the duration was perfect - I'll definitely attend in 2005!" Senior Sales Analyst, Serono

"The event not only met but surpassed my needs. The pace was great, with an excellent variety of topics discussed." Senior Manager, Solvay Pharma