Event Overview

FRESH TARGETING, SIZING AND PERFORMANCE-
MEASUREMENT TACTICS FOR INCREASED SALES

How effective is your sales force?

Eyeforpharma’s latest conference has a tight focus on the one important issue common to all pharmaceutical sales managers who really care about their business: how to make their sales forces more effective.

This event, with a top range of speakers from major pharma companies, concentrates on how to implement the latest sizing strategies, performance measurement and rewards schemes to dramatically increase your sales.

The new programme will tackle the hottest issues challenging YOUR company both now and in the future - already experiencing fantastic success from this year’s European event in Barcelona, eyeforpharma are extremely positive that by staying for us for just two fact-filled days you can get to grips with the key strategies that will increase your bottom line and make your sales force dramatically more effective.

Eyeforpharma has learnt strong lessons from several past events designed to maximize sales, and we are throwing our collective expertise behind this program. New ideas and new knowledge is available via speeches from leaders of the pharma industry, authoritative case studies from the most profitable forces, panel sessions, workshops and breakout groups.

Need proof? Take a look at the following key issues to be covered. Or take a look at a more detailed program using the links on the left.

The latest recruiting and training techniques
Attract the best people, keep hold of them and ensure they maximize their sales potential

Top performance measurement solutions and incentive schemes
Use proven methods to motivate staff and guarantee sales excellence

Distinguish best customers through segmentation data
Attract the best people, keep hold of them and ensure they maximize their sales potential

Ways to maximize the time-span of lucrative doctor-rep relationships
How can your sales force build and maintain healthier partnerships with prescribers?

Improve your targeting to pinpoint accuracy
Find out what you’re doing right and wrong - and take positive action immediately

Measuring effectiveness and ROI to exceed industry benchmarks
Enable your sales force to excel in today’s climate of rep-saturation and diminished profit margins