Sales Force Effectiveness Russia-CIS

In sharp contrast to the pharmaceutical industry’s main markets, the Russian pharmaceutical market is exploding. While the North American, European and Japanese markets face sluggish, single-digit growth, according to analysis by PricewaterhouseCoopers, the Russian market has delivered seven consecutive years of strong economic growth.

The study provides a holistic perspective on some of the industry's hot topics in the commercial area:

• Explore Russia's rapid growth. Is it possible to continue?
• What are the key challenges that put the traditional marketing & sales operating model of the pharma industry under pressure?
• Pharma companies review their customer strategies/CRM to achieve customer excellence

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