FREE Sales Force Effectiveness ROI FULL DAY workshop
(ENGLISH ONLY)

* This workshop is specially organized for English and Japanese delegates who would like to know the cutting-edge ROI measurement. Please note that the workshop's primary language is in English.

Facilitated by Dr. Andree K Bates, President, Eularis

Traditional pharmaceutical organizations are rigorously tracking and managing sales activity, but still falling short. Data emerging from the research concludes that current metrics are more focused on efficiencies rather than effectiveness – and do so to their own detriment. This workshop will take you through the following agenda, making use of case studies and reports data, to ensure that participants have the understanding and tools to help solve the declining effectiveness crisis.

Date & time: September 30th, 9:00 - 15:10.

Venue: Sheraton Grande Tokyo Bay Hotel

* 25 people are maximum capacity for this workshop. There is no need to book in advance.

** The workshop's primary language is in English, but Japanese slides (printed) will be provided.

Time Schedule:
09:00–10:15	Current Sales Force Effectiveness Metrics Used: Limitations and Opportunities
10:55–12:25	New Approaches to Safes Force Effectiveness Measurement
12:40–14:00	eDetailing: Strategy and ROI Measurement (with Lunch)
14:00–15:10	Effective Integration of Sales and Marketing: Strategy, Metrics and Implementation

FREE eDetailing ROI seminar
Venue: Sheraton Grande Tokyo Bay Hotel
Date & Time: September 30th, 12:40 – 14:00 (lunch included)

As eDetailing sweeps Japan, Japanese pharmaceutical companies are under pressure to introduce these technologies into their sales and marketing operations. This workshop offers executives an ideal opportunity to learn about eDetailing and the business drivers behind this tool. This edetailing masterclass will ensure that participants can:

Identify the planning stages of an effective eDetailing approach to meet business drivers
Determine which products are most suited to an eDetailing approach
Determine how to choose the most suitable physicians for eDetailing
Expand revenue by planning and implementing an effective eDetailing strategy
Plan effective and quantifiable ROI measurements for eDetailing

FREE REPORT

With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years. To address this alarming issue, a shorter version of the Eularis top selling report, “Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?” will be given free of charge to delegates of this conference. The report will cover:

Why sales call frequency metrics are deeply flawed
What impact the marketing message has on the customer during the detail
How eDetailing impacts sales results
How to incorporate appropriate influencing behaviors into SFE programs

Sales force effectiveness is a difficult concept to measure, but doing so can push pharmaceutical companies past today's hurdles and into increased productivity and sales and this report will help you.