6th Annual
Sales Force Effectiveness Japan 2011
July 27-28, Hilton Tokyo

Japanese sales model vs. non-Japanese:
Is there another way?

The blockbuster-era has ended. The government is lowering drug prices. The information around medicine is becoming increasingly complicated and specialised. Japanese doctors and patients’ needs have been changing.

SFE Japan 2011 offers a great opportunity to raise awareness for what kind of sales strategies work well in Japan and why.

This year we will start by looking at the differences in strategies adopted by Japanese and non-Japanese companies. As the story unfolds through presentations and discussions you will discover the best sales model for your company’s portfolio and corporate culture.

By attending the conference, you will gain your insight into:

• Sales model best fit for the Japanese market and its international strength
  Compare Japanese domestic sales models with foreign companies’, examine medical circumstances and international trends, and identify which aspects and strategies work well in Japan. What are their advantages for overseas businesses?
• Changes in the drug pricing system and future strategies for off-patent and generic drugs
  Analyse the industry’s changing structure in the drug pricing system. Learn how to make the best out of off-patent products and generic drugs. Build new relationships with wholesalers.
• Trends in primary care selling
  Learn new approaches to improve the quality of MR detailing to gain doctors’ Share of Mind (SOM). Create a solid sales organization by training FLMs. Is the sales activity the only MR’s role?
• Challenges for specialist MRs, specialty pharma
  Unmet Medical Needs and Small Territories: Learn what is required from pharmaceutical companies. What skills are necessary for specialist MRs for an in-depth understanding of the needs of doctors, co-medicals and patients?
• The best sales channels to optimise your selling
  E-detail, Co-promotion or contract MRs? Learn how to look at CRM , the way to measure the effectiveness of each sales channels. Choose the best channels to reduce cost and enhance ROI
• New sales tools and IT technology
  Learn the advantages to use tablet PCs and smart phones. Improve your Closed Loop Marketing (CLM) and create synergy between e-detailing and MRs real activities

Find out the details: Sign up here for brochure and important updates

Find out more! Click here to see the latest speakers and program agenda

Please send your ideas, suggestions and proposals to Masahide Tomonari on mtomonari@eyeforpharma.com (or +44 207 375 7201) or click here to be kept informed about this event.

Masahide Tomonari
Global Events Director
eyeforpharma

Email: mtomonari@eyeforpharma.com
UK: +44 (0) 207 375 7536
Fax:+44 (0) 207 375 7576