Sales Force Effectiveness Conference 2009

Sales & Marketing Tools and Technology

  • Closed-Loop Marketing - How to fully maximise this technology and what results you should be expecting
  • Find out how to plan and roll our a global or regional CRM system
  • Business Intelligence: How do you find out about new customers and use this data to your advantage
  • How to improve user adoption of your CRM system and optimize the system and strategy
  • eDetailing - Is it being used enough and what could it's potential be?
  • Change management and getting people to use a new system and approach

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Confirmed speakers for this track:

Russell Beautyman,
Senior IT Manager
P&G
Simon Gineste,
Field Force Effectiveness & CRM Head
Novartis
Juergen Greilich,
Head of Global Information Management Sales & Marketing
Solvay

Dale Hagemeyer,
Research Vice President, Industry Advisory Services
Gartner

Dirk Houtekeete,
Executive Director, CRM Centre of Excellence
Janssen-Cilag
Michael Lieberenz,
Customer Business Development Manager
Procter and Gamble
Boris Mirnik,
Head of BI
Bayer
Larry Pickett,
Pharma Vice President and CIO
Purdue
Maritta Sauer,
Head of Business Intelligence
Orion Pharma
Bart Vannieuwenhuyse,
Executive Director CRM
Janssen-Cilag
Magnus Wassen,
Director
Wyeth

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