Sales & Marketing Tools and Technology

Closed-Loop Marketing - How to fully maximise this technology and what results you should be expecting
Find out how to plan and roll our a global or regional CRM system
Business Intelligence: How do you find out about new customers and use this data to your advantage
How to improve user adoption of your CRM system and optimize the system and strategy
eDetailing - Is it being used enough and what could it's potential be?
Change management and getting people to use a new system and approach

Confirmed speakers for this track:

	Russell Beautyman, Senior IT Manager P&G
	Simon Gineste, Field Force Effectiveness & CRM Head Novartis
	Juergen Greilich, Head of Global Information Management Sales & Marketing Solvay
	Dale Hagemeyer, Research Vice President, Industry Advisory Services Gartner
	Dirk Houtekeete, Executive Director, CRM Centre of Excellence Janssen-Cilag
	Michael Lieberenz, Customer Business Development Manager Procter and Gamble

	Boris Mirnik, Head of BI Bayer
	Larry Pickett, Pharma Vice President and CIO Purdue
	Maritta Sauer, Head of Business Intelligence Orion Pharma
	Bart Vannieuwenhuyse, Executive Director CRM Janssen-Cilag
	Magnus Wassen, Director Wyeth