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Key Account Management
- Understand KAM methodology and identify how different
models can work for different businesses
- Hear examples of successful KAM models in other industry's
and how they can be applied to pharma
- Discover how to assess what kind of KAM model you need including approaches
and methodology and what kind of results you can expect
- Find out how to identify the skills and competencies
you need for your KAM strategy
- Develop the right assessment criteria and plan to
find the right people that have business acumen, will take responsibility
for the account and are orientated around the customer
- How to align your customers objectives with your companies and how
to think creatively to bring them together
- Hear how to use Health Economics data to develop
a convincing service offering
SEE FULL AGENDA NOW
Confirmed speakers for this track:
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Peter Albiez,
Head of Primary Care Business
Pfizer |
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Thomas Hennlich,
Partner
Executive Insight |
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Bjarne Poulsen,
Nordic Sales Manager
Janssen-Cilag |
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Fred Ollier,
MD Hungary
sanofi Aventis |
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Thomas Reimann,
Team Leader, Hospital Growth
Pfizer |
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Steve Sweeney,
Key Account Management Lead
AstraZeneca |
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Mark Woodcock,
SFE Manager
Bayer |
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