Business Excellence

The following topics will be covered in this session:

• Ways to measure and track the performance of your sales and marketing strategies
• Develop strategies that integrate sales, marketing and market access and provide maximum value to your stakeholders
• Learn how you can effectively transform your sales models by upgrading your reps and moving to a more customer-centric approach
• How to use KAM in your organisation and understand the hurdles you'll be up against

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Confirmed speakers for this track:

Karen Bell, Head of Salesforce Effectiveness Napp Pharmaceuticals Dr. Razvan Bosinceanu, OTC Division Sales Manager Johnson & Johnson Jean-Yves Brault, Head Global Commercial Effectiveness Solvay Damian Colehan, Sales Technologies SFE Director Actis Simon Gineste, Field Force Effectiveness & CRM Head Novartis Ioana Grasu, National Sales Manger Bayer Kostas Hamhougias, Regional Sales Manager Mylan

Carlos Martínez, Director Sales Excellence Johnson & Johnson Marcus Minten, Senior Consultant, Sales Effectiveness and Compensation Watson Wyatt Hans Nagl, Promotion Response Modelling Manager Shire Julio Portales Galindo, Former Vice President Novartis Farid Taha, Managing Director Almirall Patrik Zachar, Field Force Effectiveness Director Pfizer