Sales Force Effectiveness Conference 2009

Specialist Care Sales

  • Find out what the best methods are to gain access and formulary approval for specialist products
  • Understand how to use Health Economics to develop a strong argument for your drug
  • Understand where to hire and find the reps you need and how to attract them to your company
  • Identify who your customers are and what their influence is – find out how to create a network of influences
  • Discuss how to control and manage the influence of hospitals in a community

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Confirmed speakers for this track:

Ian Hartley,
Head of Sales, Oncology
Novartis
Aygen Kacaran,
Performance & Productivity Specialist
Merck

Fabio Liviero,
Product Manager
GSK

Thomas Reimann,
Team Leader, Hospital Growth
Pfizer
Alberto Rubio,
Regional Government Affairs Manager,
AstraZeneca

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