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"After attending I feel strong and ready for the future"
Kostas Hamhougias, Regional Sales Manager, Mylan

eyeforpharma’s 7th annual SFE Europe 2009 conference in Bacelona, Spain in March was an undisputed success. With nearly 600 attendees (40% returning from last year), it was one of eyeforpharma’s biggest events ever. And with more than 70 industry leaders offering keen insight on all of the latest trends and challenges, including Huw Tippet, Jean Yves Brault, Paul Kusters, Dirk Houtekeete, Nick Pope, Michael Lieberenz, Patrick Zachar, Peter Albeiz and Simon Gineste, it’s no wonder 82% of this year’s delegates said they would recommend the conference to a friend. “Healthcare in Europe is undergoing rapid change and pharma knows it can no longer just sell to doctors,” says Kate Eversole, the organizer of SFE Europe 2009 and head of global events for eyeforpharma. For the full event review click here

Click here for the event recording

Plus many, many more..... click here for the full speaker line up

This year we are splitting the event in to 5 tracks- We will be recording every presentation so you don't have to miss a thing! Register today and get the video recording for free- click here

BUSINESS EXCELLENCE: Integrate sales, marketing, HR and market access to re-align your business with your customers

KEY ACCOUNT MANAGEMENT: Engage all stakeholders leading to greater trust and a deepened relationship with your customer

SPECIALIST / SECONDARY CARE: Identify and work with your new stakeholders to develop a long-term specialist care strategy

So many good reasons to attend
	500+ senior-level delegates
	60+ expert speakers
	5 focused mini-conferences
	12+ practical and informative workshops
	12+ discussion roundtables
	50+ exhibition booths showcasing the latest products
	20+ hours of valuable networking

TRAINING AND DEVELOPMENT: How new models of contract teams, learning transfer, First Line Management, outsourcing training and e-Learning will produce a higher quality rep

INNOVATIVE SALES AND MARKETING TOOLS AND TECHNOLOGY: Examine how to select and apply the right technology and tools to manage information and ensure you are sending the right message to the right customer, in the right way

SEE THE FULL AGENDA NOW

Get your ticket today to ...

• Start your networking early using our pre-event networking sight…arrange meetings, sign up for workshops and get chatting to other delegates.
• Plan your time: with 4 tracks, pre event seminars, workshops and roundtables there's a lot to fit in! The enetowrker can help you structure your day

Key topics that will be covered at the conference include:
	Where field forces are heading, how to prepare for future changes in the marketplace and ways to build flexibility into your strategies
	How to align more strongly with your customers - how do you refine these customer-centric strategies?
	The development of  sales management and the latest techniques hitting the marketplace
	How Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
	First Line Managers optimisation using the latest coaching, training and management strategies
	Ways to identify high impact KPIs that align with your customer strategy for maximum results and a motivated field force
	The latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
	Powerful methods for understanding what competencies you need in your field force and how to assess them