Built on 7 years of success, the Sales Force Effectiveness Conference Europe is the largest and most innovative event for Sales and Marketing executives

So many good reasons to attend
	700+ senior-level delegates
	70+ expert speakers
	5 focused mini-conferences
	12+ practical and informative workshops
	12+ discussion roundtables
	60+ exhibition booths showcasing the latest products
	20+ hours of valuable networking

This year we are splitting the event in to 4 tracks- We will be recording every presentation so you don’t have to miss a thing!

BUSINESS EXCELLENCE:

Integrate sales, marketing, HR and market access to re-align your business with your customers

KEY ACCOUNT MANAGEMENT: Engage all stakeholders leading to greater trust and a deepened relationship with your customer

SPECIALIST / SECONDARY CARE: Identify and work with your new stakeholders to develop a long-term specialist care strategy

TRAINING AND DEVELOPMENT: How new models of contract teams, learning transfer, First Line Management, outsourcing training and e-Learning will produce a higher quality rep

INNOVATIVE SALES AND MARKETING TOOLS AND TECHNOLOGY: Examine how to select and apply the right technology and tools to manage information and ensure you are sending the right message to the right customer, in the right way

 Why register early?

• You save money…. at least €400! Even though we get over 700 delegates the event always sells out….registering early guarantees you a seat! Start your networking early using our pre-event networking sight…arrange meetings, sign up for workshops and get chatting to other delegates!
• Start to plan your time….with 4 tracks, pre event seminars, workshops and roundtables there’s a lot to fit in! The enetowrker can help you structure your day

register now to save €400- click here.

Key topics that will be covered at the conference include:

	Where field forces are heading, how to prepare for future changes in the marketplace and ways to build flexibility into your strategies
	How to align more strongly with your customers - how do you refine these customer-centric strategies?
	The development of  sales management and the latest techniques hitting the marketplace
	How Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
	First Line Managers optimisation using the latest coaching, training and management strategies
	Ways to identify high impact KPIs that align with your customer strategy for maximum results and a motivated field force
	The latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
	Powerful methods for understanding what competencies you need in your field force and how to assess them