Sales Force Effectiveness Europe 2008 Sales Force Effectiveness Europe 2008
 

Discussion Roundtables

Take advantage of these interactive roundtables to get to grips with current your challenges. Take part in these small group discussions to swap insights, brainstorm, and learn best practices on the most pertinent sales and marketing issues. In addition, the Discussion Roundtables are an excellent opportunity for you to build good relationships with industry colleagues and experts.

You pick from the following topics:

1. Shifting Customer Base: Develop targeting and
segmentation techniques that respond to changes in the healthcare environment

Bart Vannieuwenhuyse, Executive Director CRM, Janssen Cilag

2. Territory Alignment and Sales Force Sizing: Best practice techniques and tips

3. Performance Management: How to find the right KPIs for a customer focused sales force

Led by Volker Lauterbach, Sales Excellence, Primary Care, Bayer Schering

4. Closed Loop Marketing: how to integrate sales and marketing campaigns for a holistic view of the customer
Led by Skura and Peter Markotan, CRM Manager, Boehringer Ingelheim

5. New Selling Models: What is the optimal sales model for your business and how do you implement it?

Led by Angela Bakker-Lee, Chris Morgan and Greg Ernest, ZS Associates

6. CRM in Central and Eastern Europe: Discuss how best to optimise your CRM operations in this rapidly challenging healthcare environment

Led by Tobias Weizel, Senior Manager, Sales & Marketing Effectiveness, CEE, Amgen

7. First Line Manager coaching: How to drive sales through FLM training and coaching

Led by Igor Haralovich, Director, PLIVA

8.Wikis, social networking, podcasts, video:  How can Web 2.0 help you achieve your SFE targets?

9. Incentive Schemes: How best to motivate your sales team and develop incentive schemes to suit all

Led by Richard Whitehead, Global VP Sales and Marketing, CSL

10. Shifting Skills & Capabilities: Find out how to develop a sales force that meets the needs of the changing healthcare

Led by Tim Townend, Sales Training Director, Bristol-Myers Squibb

To download the full agenda click here.

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