Free report

"Commercial excellence in the pharmaceutical industry - delivering superior value to your customers in challenging times"

Building on last year's success Roland Berger Strategy Consultants conducted a survey on commercial excellence during our 2007 SFE Europe conference. Over the past months Roland Berger Strategy Consultants consolidated and validated the results of the interactive voting survey by conducting interviews with executives of over 40 pharma companies across Europe.

The study provides a holistic perspective on some of the industry's hot topics in the commercial area:

• What are the key challenges that put the traditional marketing & sales operating model of the pharma industry under pressure?
• The traditional commercial model of the pharma industry is under pressure
• Large pharma companies are breaking down the protective walls around the sales force
• Pharma companies need to strive for commercial excellence in these turbulent times
• Sales excellence is still a worthwhile investment
• Pharma companies review their customer strategies/CRM to achieve customer excellence
• New customer focused business models will be rolled out over the next two years

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