Event overview

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So many good reasons to attend
	700+ senior-level delegates
	70+ expert speakers
	5 focused mini-conferences
	12+ practical and informative workshops
	12+ discussion roundtables
	60+ exhibition booths showcasing the latest products
	20+ hours of valuable networking

Do you have all the knowledge and contacts you need to increase sales and meet targets in the ever-changing and turbulent healthcare environment?

Built on 7 years of success, the Sales Force Effectiveness Conference Europe is the only event that sales and marketing strategy innovators and leaders in sales and marketing need attend in order to find out the latest trends, network with like-minded peers and discuss common challenges.

We know it's not all about the sales force anymore

In healthcare environment where payors and government are under increasing pressure to cut costs and reduce spending and with a global recession looming, the pharmaceutical industry is under increasing pressure to deliver more value to it's customers, with less resources AND provide shareholder value. An impossible conundrum you may think.

However the key to the puzzle lies with pharma's commercial model. To counter-act the increasingly demanding customers and new and diverse stakeholders, leading pharmaceutical companies are changing their mindset and models of their sales and marketing strategies and teams.

At the 2008 event, we talked about what this model should look like and explored initiatives that touched on this methodology. The 2009 event will go beyond discussions and high-level ideas of what it should look like and instead, it will bring you facts, figures and results of what companies have actually done to re-align their business and deliver more value to their customers. We're not talking small step-changes, we're talking complete re-designs of long-standing sales and marketing models.

Key topics that will be covered at the conference include:

	Where field forces are heading, how to prepare for future changes in the marketplace and ways to build flexibility into your strategies
	How to align more strongly with your customers - how do you refine these customer-centric strategies?
	The development of  sales management and the latest techniques hitting the marketplace
	How Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
	First Line Managers optimisation using the latest coaching, training and management strategies
	Ways to identify high impact KPIs that align with your customer strategy for maximum results and a motivated field force
	The latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
	Powerful methods for understanding what competencies you need in your field force and how to assess them