7.45

Light breakfast

8.30

Chairperson’s Opening Address:

Richie Bavasso, President, Exploria SPS

eDetailing excellence: Ensure your eDetailing programme maximises its potential

Fonny Schenck, Executive Director CRM, Janssen- Cilag

9.00

Applying an Enterprise Solution to the Sales Rep Interface: The Science of Detailing

Richie Bavasso, President, Exploria SPS

9.30

Deployment of a PDA support tool: From implementation to a way of working (WOW)

Robert Bloor, Head of Sales and Marketing Systems, Amgen

10.00

10.45

Presentation

Sean Burke, CIO, Galderma

11.15

Interpret customer data and integrate sales data for a 3600 view of your customer

Learn how Novartis aligned global strategies with local needs AND decreased costs

Patrick Cheron, Head of CRM Center of Excellence Europe & EGM, Novartis

11.45

How the magic triangle can help to build profitable customer relationships

How should eDetailing be integrated with the sales force so that you strike the right balance between rep satisfaction, e-effectiveness and getting the correct messages or communication?

Interactive voting with this session!

Panellists: Dave Clarke, Manager - New Practise & Commercial Technology Global Sales and Marketing IS, Astrazeneca
Fonny Schenck, Executive Director CRM, Janssen-Cilag
Len Starnes, European eBusiness Director, Bayer-Schering

12.30

13.45

Shared experience: Learn the do’s and don’ts from wireless connections implementation at Pfizer Belgium

Marnix Kint, Field Force Support Manager, Pfizer

14.30

15.30

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