Sales Force Effectiveness 2007

Sales and Marketing Integration: Achieve optimal collaboration

Industry Speakers from:

Day 3 – March 9th

Light breakfast

Sales and Marketing Integration

Chairperson’s Opening Address

Gerd Ladstatter, (former Head of Marketing Services, Fujisawa Germany)

Manage the tangible and the intangible: The evolution of the selling process

Carlo Sabato, Sales & Marketing Director, Fournier Pharma

How does your global sales and marketing strategy look when your rep talks to a Doctor?

Mark Sales, Global Sales Effectiveness Manager, Novartis

Discover ways to ensure marketing plans transition from strategic to executional to drive ROI Replacement speaker:

The magic of operational innovation through selling process analysis.

Gerd Ladstätter, former Head of Marketing Services, Fujisawa Germany

Break: Located

Where Sales meet the Customer:Point of Prescription Promotion

Dr. Barrie G James, Pharma Strategy &
Dr.Steven Bauer, DXS Systems

Interpret customer data and integrate sales data for a 3600 view of your customer

How successful is Sales Force Effectiveness for your Business within a Changing Environment?

Jo Cowlin, SFE Manager, Abbott Laboratories

Panel Session: Closed loop marketing - Achieve optimal sales force effectiveness with sales & marketing integration

Lars Werner, Sales Director, Leo Pharma;
Volker Lauterbach, Sales Excellence, Bayer Healthcare

Moderator: Amit Sadana, President, PharmARC Analytic Solutions Pvt

Lunch: Located

Country Specific Roundtables

End of Day 3

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