Keynote Presentations:

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The conference starts at 10.50, March 7th and finishes 15.30, March 9th.

Day 1 – March 7th

9.30 am Pre-conference registration

Welcome breakfast

Keynote Presentations

10.50 Chairperson’s Opening Address

Kevin James, Chairman, Rosemont Pharmaceuticals (formerly MD for Wyeth UK and Ireland)

What is The future of European healthcare: What should you be doing now to prepare for it?

Dudley Ferguson, Managing Director, Astellas UK

A true B2B selling model: Why pharma needs to adapt and key changes it must execute

Chris Morgan, Principal, ZS Associates

A look outside the industry for innovative sales strategies for your business

Peter Massey, Founder Director, Budd

Spotfire presentation

Spotfire speaker

Lunch

Viral Change: Effective leadership in a renewed, modern, agile and competitive pharma sales organization

Leandro Herrero, CEO, The Chalfont Project

What will Pharma companies do with their sales models in the coming years?

Nev Skelton,Group Vice President, IMS Health

The challenge of setting sales excellence indicators in the hospital environment

Robbi Roberts, European Sales Excellence Director, GE Healthcare

SFE Roundtables

 

The SFE Challenge: Are you ready?

Located at the far side of the exhibition room.

Pick up your free ticket at the  registration desk.
Coffee Break
SFE Roundtables

The value of professional relationships:  About the limitations of quantitative matrix & measurements and the increasing relevants of the quality of professional releationships

Thomas Deutschmann, CEO, Update

The SFE Challenge: Are you ready?

Located at the far side of the exhibition room.

Pick up your free ticket at the  registration desk.

Responding to customer needs – actions speak louder than words

Phillip Watts, Sales operations director, Pfizer

Cutting-edge sales strategies to ensure your specialist products are the blockbusters of the future

Chris Pepler, Vice President Global Sales and Operations, Innovex

Workshops

Pharma and biotech manufactuers ONLY.

Opening Champagne Reception

 

The SFE Challenge: Are you ready?

 

Pick up your free ticket at the  registration desk.

 

Speed Networking

VIP dinner sponsored by IMS. By invitation only
End of Day 1

Day 1 | Day 2

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Day 2 – March 8th

Pre-conference registration and light breakfast

8.30   Keynote Presentations

Chairperson’s Opening Address

A practical perspective of sales force sizing: How Astellas Europe developed a cost-effective sales force to cover an affiliate portfolio

Mark Johnson, Senior Manager, Market Planning, Astellas Pharma Europe

Co-marketing partnerships: How can you be more effective?

Francis Lemoine, Field Force Effectiveness Director Europe and Canada, Schering-Plough
Angela Miccoli, VP, Global Sales and Marketing, Cegedim

Future selling models for the customer focus strategy

Todd Stein, Partner, Daemon Quest

Measuring the impact of SFE initiatives at Schering-Plough - One year on

Richard Whitehead, Global VP Sales & Marketing, CSL
Andrew Turnbull, Business Information Manager, Schering-Plough UK

Coffee Break

Viral Change: Effective leadership in a renewed, modern, agile and competitive pharma sales organization

Closed loop marketing: The latest revolution in achieving optimal sales force effectiveness

Andrew Lloyd, Systems Manager Sales and Marketing, Wyeth UK

and Rajesh Saujani, Senior Brand Manager, Wyeth

The SFE Challenge: Are you ready?

 

Pick up your free ticket at the registration desk.

In a real "Race" to Market, discover how more effective and personalized interactions with customers optimize the marketing & sales channel mix, reducing time-to market and maximizing profits 

Charles Scatchard, Vice President Healthcare and Life Sciences Europe, Middle East & Africa, Oracle
Fonny Schenck, Executive Director CRM, Janssen-Cilag

Who wants to be a pharmaceutical guru?

Joe Miles, Director, PharmaDaq.com an eyeforpharma company

Vote now! Benchmark your SFE strategies against those of your competitors

Stephan Danner, Partner, Roland Berger Strategy Consultants
Aleksandar Ruzicic, Principal, Roland Berger Strategy Consultants

Lunch

IMS Lunchtime workshop

SFE Roundtables

Do physicians truly understand your key messages?  Implement techniques to increase your sales and ROI

Morten Hjelmso, Founder and Managing Director, Agnitio

Gabriele Allegri, Virology Product Manager, TIBOTEC a division of Janssen-Cilag  SpA Italy

The SFE Challenge: Are you ready?

Located at the far side of the exhibition room.

Pick up your free ticket at the  registration desk.

Are you sure that your sales reps are doing what they are paid for?

PLUS! Senior Pharmaceutical industry speaker TBC
Dario Ghoddousi, Regional General Manager, Dendrite

SFE Roundtables

 

The SFE Challenge: Are you ready?

Located at the far side of the exhibition room.

Pick up your free ticket at the  registration desk.
Coffee Break
Workshops

Workshops

Networking party and live band

The SFE Challenge: Are you ready?

Located at the far side of the exhibition room.

Pick up your free ticket at the  registration desk.
End of Day 1
Delegate Dinner sponsorsed by Cegedim. By invitation only.

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