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Day 1 | Day 2
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To Top
The
conference starts at 10.50, March 7th and finishes
15.30, March 9th.
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9.30
am Pre-conference registration
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Welcome breakfast
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Keynote Presentations
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10.50
Chairperson’s Opening Address
Kevin James, Chairman, Rosemont Pharmaceuticals (formerly MD for Wyeth UK and Ireland) |
What is The future of European healthcare: What should you be doing now to prepare for it? |
Dudley Ferguson, Managing Director, Astellas UK |
A true B2B selling model: Why pharma needs to adapt and key changes it must execute |
Chris Morgan, Principal, ZS Associates |
A look outside the industry for innovative sales strategies for your business |
Peter Massey, Founder Director, Budd |
Spotfire presentation |
Spotfire speaker |
Lunch
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Viral Change: Effective leadership in a renewed, modern, agile and competitive pharma sales organization |
Leandro Herrero, CEO, The Chalfont Project |
What will Pharma companies do with their sales models in the coming years? |
Nev Skelton,Group Vice President, IMS Health |
The challenge of setting sales excellence indicators in the hospital environment |
Robbi Roberts, European Sales Excellence Director, GE Healthcare |
| SFE Roundtables |
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The SFE Challenge: Are you ready?
Located at the far side of the exhibition room.
Pick up your free ticket at the registration desk. |
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Coffee Break
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| SFE Roundtables |
The value of professional relationships: About the limitations of quantitative matrix & measurements and the increasing relevants of the quality of professional releationships
Thomas Deutschmann, CEO, Update |
The SFE Challenge: Are you ready?
Located at the far side of the exhibition room.
Pick up your free ticket at the registration desk. |
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Responding to customer needs – actions speak louder than words |
Phillip Watts, Sales operations director, Pfizer |
Cutting-edge sales strategies to ensure your specialist products are the blockbusters of the future |
Chris Pepler, Vice President Global Sales and Operations, Innovex |
| Workshops |
Pharma and biotech manufactuers ONLY.
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Opening Champagne Reception
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The SFE Challenge: Are you ready?
Pick up your free ticket at the registration desk. |
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Speed Networking
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| VIP dinner sponsored by IMS. By invitation only |
| End
of Day 1 |
Day 1 | Day 2
Back To Top
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Pre-conference registration and light breakfast
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8.30
Keynote Presentations
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Chairperson’s Opening Address |
A practical perspective of sales force sizing: How Astellas Europe developed a cost-effective sales force to cover an affiliate portfolio |
Mark Johnson, Senior Manager, Market Planning, Astellas Pharma Europe |
Co-marketing partnerships: How can you be more effective? |
Francis Lemoine, Field Force Effectiveness Director Europe and Canada, Schering-Plough
Angela Miccoli, VP, Global Sales and Marketing, Cegedim |
Future selling models for the customer focus strategy |
Todd Stein, Partner, Daemon Quest |
Measuring the impact of SFE initiatives at Schering-Plough - One year on |
Richard Whitehead, Global VP Sales & Marketing, CSL
Andrew Turnbull, Business Information Manager, Schering-Plough UK |
Coffee Break
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Viral Change: Effective leadership in a renewed, modern, agile and competitive pharma sales organization |
Closed loop marketing: The latest revolution in achieving optimal sales force effectiveness
Andrew Lloyd, Systems Manager Sales and Marketing, Wyeth UK
and Rajesh Saujani, Senior Brand Manager, Wyeth |
The SFE Challenge: Are you ready?
Pick up your free ticket at the registration desk. |
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In a real "Race" to Market, discover how more effective and personalized interactions with customers optimize the marketing & sales channel mix, reducing time-to market and maximizing profits |
Charles Scatchard, Vice President Healthcare and Life Sciences Europe, Middle East & Africa, Oracle
Fonny Schenck, Executive Director CRM, Janssen-Cilag |
Who wants to be a pharmaceutical guru? |
Joe Miles, Director, PharmaDaq.com an eyeforpharma company |
Vote now! Benchmark your SFE strategies against those of your competitors |
Stephan Danner, Partner, Roland Berger Strategy Consultants
Aleksandar Ruzicic, Principal, Roland Berger Strategy Consultants |
Lunch
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IMS Lunchtime workshop
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| SFE Roundtables |
Do physicians truly understand your key messages? Implement techniques to increase your sales and ROI
Morten Hjelmso, Founder and Managing Director, Agnitio
Gabriele Allegri, Virology Product Manager, TIBOTEC a division of Janssen-Cilag SpA Italy |
The SFE Challenge: Are you ready?
Located at the far side of the exhibition room.
Pick up your free ticket at the registration desk. |
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Are you sure that your sales reps are doing what they are paid for? |
PLUS! Senior Pharmaceutical industry speaker TBC
Dario Ghoddousi, Regional General Manager, Dendrite |
| SFE Roundtables |
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The SFE Challenge: Are you ready?
Located at the far side of the exhibition room.
Pick up your free ticket at the registration desk. |
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Coffee Break
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| Workshops |
Workshops
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Networking party and live band
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The SFE Challenge: Are you ready?
Located at the far side of the exhibition room.
Pick up your free ticket at the registration desk. |
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| End
of Day 1 |
| Delegate Dinner sponsorsed by Cegedim. By invitation only. |
Day 1 | Day 2
Back To Top
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Overview |
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Buy
the event CD |
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Programme |
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Free
reports |
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