Sales Force Effectiveness 2007

The European pharmaceutical industry:

Delivering sales excellence in turbulent times

This report is based on a survey conducted by Roland Berger Strategy Consultants at the eyeforpharma Sales Force Effectiveness Europe 2006 conference in Barcelona. More than 200 senior sales executives took part, representing the world's leading producers of ethical drugs, generics and OTC products. To gain a more detailed insight into the trends and challenges facing the industry, qualitative issues were discussed in a series of interviews with selected industry experts across Europe.

This unique study will:

Show you how pharmaceutical companies are reviewing their current sales models
Deliver unique insights on how Big Pharma are combining innovative strategies with basic models for competitive edge
Provide you with a roadmap for developing a sales excellence roadmap

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