Sales Force Effectiveness 2007

Customer Focus Strategy:Reinvent your sales force model

Industry Speakers From:

Day 3 – March 9th

Light breakfast

Customer Focus

Chairperson’s Opening Address

Customer segmentation and targeting: Time for a rethink?

Baba Awopetu, International Product Manager,Stryker Europe

Reinvent your customer focus strategy and make better gains

Bernardo Girala, Head of Customer Management, Novartis

Discover ways to ensure marketing plans transition from strategic to executional to drive ROI Replacement speaker:

Replacement speaker: Bernado Girala, Head of Customer Managament , Novartis Italy

Break: Located

Increase your customer focus through CRM – Roche Case Study

Francois Margraff, Regional Head Sales and Marketing Systems Europe, Roche

Interpret customer data and integrate sales data for a 3600 view of your customer

Lars Moller, Sales Director, Pfizer

How the magic triangle can help to build profitable customer relationships

Maritta Sauer, Head of Business Intelligence, Orion Pharma

Lunch

Panel Session: Outsourcing the sales rep

Paul Navarre, Country Manager, France, Allergan

Country Specific Roundtables

End of Day 3

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