Use CRM to improve customer interactions and create brand advocates
With guest speakers: Kevin Crowe, Associate Director, Marketing and Sales Operations, Europe, Human Genome Sciences International
Kevin is a SFE leader with year's of experience in regional and global SFE roles, he'll show you how to use multi-channel CRM to the best of your abilities
- How multichannel CRM gives practitioners choice while catering to their inability to get everything they need to know about a therapy from a single interaction
- How to integrate channels and manage the response from customers for a tailor-made approach to each individual customer
- How to align processes to make sure all departments are aware
