The future of sales force excellence
With guest speakers: Michael Baes, VP Innovation, Janssen
Michael brings a level of expertise that is hard to match in the SFE speaker faculty - he has the type of knowledge required for pharma to succeed in the current market - he has held senior sales & marketing positions working on major international brands in FMCG, OTC products and pharmaceuticals.
- Adopt a long-term mindset to foster innovation and build flexible commercial models
- Capitalise on increasing customer knowledge in the digital age: Set the industry benchmark for pro-active selling by creating a flexible and tech-savvy sales team
- Encourage creative thinking in sales and learn from other industries that have used change to revolutionise their operations
