The future: Discover the opportunities available and understand how to make them work for you
With guest speakers: Ulrich Koch, Vice President Business Development Emerging Markets, Bayer
Ulrich spots the growth markets and exploits those opportunites - he'll give you key case studies on how to penertrate BRIC companies
- What are the common challenges faced when entering and working within these emerging markets and hear examples of how they have been overcome
- Discover how to sustain your business as well as build and exploit the new markets available
- Hear successful techniques to penetrate BRIC (Brazil, Russia, India and China) and hear where the new acceleration in growth will come in 2015 and beyond
- Discover the therapeutic categories that matter from within these emerging regions and gain in-depth insights on global disease profiling - hear what portfolios will be needed
