The emergence of the digi-rep
With guest speakers: Andreas Claus Kistner, Global Head of Architecture, Roche
Andreas is key to the SFE speaker faculty, he is at the forefront of a fast moving curve within pharma sales, he'll give you Roche learnings on success and failures in rolling out the ipad to their sales force.
- Examine the evolution of your sales team in the age of digital; how you can maximise the move to a more remote, online sales team, with less physician face time
- Examples of how the sales team are already adopting platforms like Facebook, LinkedIn and Google and how you can build best practice
- Successfully build brand awareness by leveraging your online presence whilst remaining compliant with tough regulations
