Taking a 360° view of customer segmentation (Danone Case Study)
With guest speakers: Amanda Lindhout, Programme Manager - Innovation Technologies, Danone Medical
Amanda is an innovator in pharma and has been in charge of creating the right platforms for 360 segmentation - hear her successes and failures
- Learn how to establish a 360 view of customer segmentation
- Understand how to incorporate your current programmes in social media, e-detailing and clm to realise a 360 segmentation strategy
- Hear how Danone approach and establish their 360 approach
