Successfully create and manage credible relationships with your key stakeholders
With guest speakers: Waheed Jamal, Vice President Global Medical Affairs, Bayer
Waheed knows how to create credible relationships with your stakeholders because he has been one , his years as a surgeon in the NHS means that he truly knows what added value looks like for KOLs
- Learn about the crucial link between the sales and medical department to maximise interactions
- Understand the mind-set, goals and motivation of your stakeholders: appreciate the stakeholder journey to identify the key value- adding benefits
- Develop a targeted list of stakeholders and influencers with the correct expertise, skills and experience to improve and support the success of your drug on the market
- The importance of implementing "systems thinking" to integrate market access, KOL management and competitive intelligence into one uniform set of stakeholder objectives
