Stakeholders: The future focus of your sales force
With guest speaker Enrique Álvarez, Strategy & Corporate Development Director, Merck KGaA
Enrique is a driver of innovation in the Spanish pharmaceutical market - he holds the firm believer that paramount to success in today's market is to change pharma's mind-set from product orientated organisation to a service driven organisation.
- Transform your business culture from a product to a customer focused and deliver value-added services for key payers and stakeholders
- Equip your sales team with the necessary tools and freedom to reach out and develop relationships with key influencers
- Utilise new channels of communication to derive valuable insight into customer needs and identify new key influencers
- Streamline internal relationships to maximize value delivered to stakeholders
