The future of sales force excellence

With guest speakers:
Wim Kockelkoren, Senior Vice President, EMEA Commercial Effectiveness, Astellas Pharma Europe Ltd
Kam Pooni, Senior Director, Market Planning and EMEA Commercial Effectiveness, Astellas Pharma Europe Ltd

Wim is an overall business leader with a distinguished background, it is a pleasure to have him as part of the SFE 2012 speaker faculty

Kam is an international business director that delivers commercial excellence across different geographies and regions

  • Learning from the past to adopt a long-term mindset to foster innovation and build flexible commercial effectiveness models
  • Encourage creative thinking in sales and learn from other industries that have used change to revolutionise their operations
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Wim Kockelkoren

Senior Vice President, EMEA Commercial Effectiveness

Astellas Pharma Europe Ltd

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Kam Pooni

Senior Director Market Planning and Commercial Effectiveness EMEA


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