Second Line Sales Managers - The Forgotten Generation?
With guest speakers: Ifti Ahmed, Head of Sales Academy, Merck & Co
Hear Ifti give you key case studies on how to create designated training programmes for second line managers to ensure that you are creating your future business leaders
- Why and how the role of the second line sales manager has changed
- Hear the key skills and capabilities required for future success in this role
- Case study: Developmental activities designed specifically for second line sales managers
- Practical steps to build leadership capabilities and skills into your coaches and second line management team










































