Second Line Sales Managers - The Forgotten Generation?

With guest speakers: Ifti Ahmed, Head of Sales Academy, Merck & Co


Hear Ifti give you key case studies on how to create designated training programmes for second line managers to ensure that you are creating your future business leaders


  • Why and how the role of the second line sales manager has changed
  • Hear the key skills and capabilities required for future success in this role
  • Case study: Developmental activities designed specifically for second line sales managers
  • Practical steps to build leadership capabilities and skills into your coaches and second line management team
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Ifti Ahmed

Head of Sales Academy

Merck & Co

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