Maximise your sales potential by utilizing the power of segmentation and targeting
With guest speakers: Giovanni Magliari, Field Operations Effectiveness Master Black Belt, J&J
Giovanni is an SFE expert with over 10 years experience and can show you how to target and segment your message to the right stakeholders at the right time
- Provide better insight to your sales force by the customerization of each sales call to produce a service designed to fulfil all the requirements of each physician
- Improve targeting by using analytics to segment different groups of physicians using a range of key variables and gain insight on to what factors are actually driving prescribing
- Learn to combine analytics with patient level information to establish information on physician activity and use this to both increase and measure sales force effectiveness
