- Why - despite apparently checking all boxes - do some KAM programs take so long to deliver the value they are expected to generate while some actually never get there?
- Understand why it is necessary to re-engineer your KAM programmes after a few years
- Learn why account leaders all too often sense they are leaving value unleashed for their customer and their company
- A glance at the nitty-gritty of KAM and thoughts on how to help key account leaders deal with high levels of complexity, ambiguity and deliver results with minimal formal authority
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